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15 December 2009 10 Comments

Personal brand management


Today, I stumbled on my old write ups. I do believe it will help someone so I decided to share it again.Just as companies manage their corporate brands; individuals and professionals should do it for themselves. Personal Brand is a necessity for professional and business success. Peter Montoya says ‘Personal brand is the powerful, clear, [...]

30 January 2009 29 Comments

Personal Branding for Accountants.


Accounting profession is great and one of the most progressive fields ever. Practitioners of this noble profession have worked so hard to protect the sanctity of this profession. Several barricades have been created to distinguish the boys from men. We now have several bodies standing as gatekeepers of the profession with a lot of structured [...]

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