yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social Media in Nigeria, Africa and elsewhere in the world is a powerful communication tool. But like I maintained in a previous post,social media has it challenges. Social Media can be compared to a wild animal. If not tamed, it can tear its owner. In ability to do this well often leads to brand destruction. [...]

Around five ‘o’ clock yesterday evening, I tuned in to our national television station and was fascinated by a live programme the station was broadcasting at the time. The programme was the declaration of Ambassador Buba Marwa’s  intention to run for the Governorship of his home state-Adamawa in Northern Nigeria. Buba Marwa as we all [...]

Let me first admit that I am not  an image consultant. But as a brand expert, I often get worried with the way many people present themselves with regards to what they wear within corporate environment or in their respective marketplaces. This has especially become a concern to me with the kind of office dress I see [...]

People today need to realize like never before that they have only one life to live. This one life needs to be lived to the fullest. The choice of what becomes your personal brands in the marketplace is not anybody’s but yours! Earning a living as well as standing out in the midst of our [...]

Many have asked me why I always say that networking will be the rule of the game now. A guy actually said ‘if I have done my part do I need anyone to validate my effort?’ While I quite understand that we cannot substitute hard work for anything, it is also a known fact that [...]

That personal branding is the way to remain afloat today is no longer a controversy. Individual must remain committed to building a brand he/she will be proud to stand by. Pretence or being a fake today will not help as much. The demand of the time with the advent of social media gives power as [...]

Today Nigerians mourn their President. Yar Adua came, saw, did his best and surrendered to death after fighting hard to win the battle.Musa Yar Adua was born about fifty eight years ago to a great family with good reputation.He was one of the privileged Northerners who had great educational background. He had Masters of Science [...]

This twenty six year old late upcoming Hip Hop artiste was laid to rest on Friday 30th April, 2010. He was such a promising young man with a bright future anyone can think of.He had gone through stuff, his life was a rise from grass to grace. He was favoured also by the creator of [...]

Last night I watched glimpse from the ongoing Gulder Ultimate Celebrity Search reality show. This year’s Gulder Ultimate search is a special edition. This is because unlike the other Gulder Ultimate Searches, the ten contestants are celebrities. The names of the celebrities are: Chioma Chukwuka, Emeka Ike, Funke Akindele, Bob Manuel Udokwu, Princess the Comedian, Daddy [...]

Today we have so much about personal branding with regards tos elf promotion. The noise level is so high that people keep saying image is everything or keep faking it till you get it. As much has I acknowledged that these are important, building on image, will not help much if there is no consistent [...]