yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

As we approach the weekend, many will say thank God is Friday while few will embrace the opportunity to work harder on their own brand. The truth is that your personal branding is what lives with you for the rest of your life after you have worked on your 24/7 paid job. Also given what [...]

Increasingly the numbers of job cuts are still in the high side. Downsizing, rightsizing is still the buzz word especially in the banking industry in our environment. I also understand that many who still lay claim to a job are working  under the fear that it may soon become their turns. When it is not [...]

I just took time to read the last edition of Dan Shawbel’s Personal Branding magazine. The cover story actually drew my attention. I am a great fan of Seth Godin because he has achieved what I am trying to achieve despite all the odd in my environment. Most African nations have not come to appreciate [...]

Silence is golden is an age long cliché. I used to be a fan of this and I am still in love with it. But the events that are unfolding today require that a re examination of what used to be valid truths now require modifications or changes. In the light of the age we [...]

Everyday gives me an opportunity to learn and observe people around me. I learn from people who have been successful and those who are still on the radar of success as well as from a complete fool. In fact there is no one on the surface of the Earth that qualifies for such appellation as [...]

Attention deficit disorder is a coinage of the new age. No one seems to have time for anything except those things that are of utmost importance to them. No one is extremely interested in your brand except if it adds value to them. The noise level is not even helping the matter. The noise level [...]

A person’s personal brand lives with him/her for life. Though there are many things in- between that will eventually add up to the full manifestation of the brand. Because established personal brand lives with one forever, calculated step must be taken towards demobilizing the in-between from destroying the lifelong journey. Personal brand must be seen as [...]

In about two weeks ago, I had the opportunity of anchoring a reunion meeting for my Alma matter where I did my undergraduate studies. As the custom is, during most reunion meetings, each person has opportunity to introduce him/herself to the group. The first thing that dawn on me was that many still do not [...]

Recently an online personal branding expert from Iraq, Mohammed AL- Taee  asked for my opinion of what personal branding is? We have heard several definitions which include: it is personal uniqueness in the market place’, a weapon that one uses to market personal core competences and taking advantage of such in the marketplace, a way [...]

Personal branding has become the current buzzword since Tom Peter’s article of 1997.It is no longer news that your personal brand is your face in the marketplace. It is your ability to use your own uniqueness to help others who buy into you. Getting and sustaining attention today is huge work. Many wonder why their [...]