yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Today is the beginning of the last weekend in September 09. So I just thought of sending out a warning signal to those who have labored so hard to work on their personal brands till now.Building a skyscraper takes months of laboring, hard work, designing as well as inputs from many professionals. Interestingly when it [...]

As a passionate branding strategist, communicator I sometimes comes up as a prophet of doom to some. This is because part of the trade prerequisite is the ability to see the end, at least to some extent, from the beginning. This helps and serves as  a great skill. In one of my oldest posts, I [...]

Today is children’s’ day. According to my online research the International Children’s Day had its origin in Turkey in 1920 (April 23, 1920) and later in the World Conference for the Well-being of Children in Geneva, Switzerland in 1925.It was first celebrated worldwide in October 1955, under the sponsorship of International Union for Child Welfare [...]

In the course of dealings with individuals in the area of personal and executive branding, I have noticed a flow of thought prevalent among many. People need a quick fix it answers. A tip of a sort. A wheel that one can swing in minutes and get result. My response to that is that there [...]

I am often asked in several meetings what is the place of talents in personal branding. My usual response is that talents are great but they do not determine success in anything. Personal branding inclusive. We all have talents in one thing or the other. No one is completely devoid of one. Mother Nature is [...]

A personal profile is a marketing tool. Many are not aware of this. It can be used as a direct sales tool as well as promo tool. Depending on the situation and circumstance that surrounds it usage. Since it is often a summary of one’s life existence, efforts must be taken to stuff it with [...]

Many entrepreneurs as well as corporate brand owners, drivers often asked me ‘what are the benefits of personal branding to corporate  bottom-line’. Recently, some one said it may not make sense to pursue personal branding if it will take much of people’s time. My first impression is what are the dividends that such ignorance can [...]

Recently I was having a discussion with a friend who is known blogger in Nigeria. I could not but ask certain question as he ‘seems to have it made’. Anyway that is my impression. We talked about being successful and having to be known to have failed many times. This as it affects every area [...]

Waoh, the Personal Branding and corporate success seminar was successfully hosted last weekend. There were lots of funs. The facilitators did a good job. I opened the floor by taking the class on the need for urgent appraisal of individual personal brand. This was followed by Dayo Olomu (U.k) presentation on how to enhance personal [...]

No one wishes to fail. But our actions or inactions will point to which direction we are all heading. Brand uniqueness guarantees profitability and success. The success of any personal brand is hinge on determination, persistence, strategy, communication with extra commitment to the commitment. Personal Branding is a journey not a destination. As you move [...]