yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We have noted that a personal brand is the total, combined efforts of individual’s personality, competencies that are positioned through differentiating factor. One of the major challenges we have noticed is that many personal brands are suffering from various kinds of complexes. This complex is either low self-esteem or over rated ego. To escape these [...]

A diplomat represents the interest of his/her country in a foreign country. A diplomat is saddled with a great responsibility of maintaining solid diplomatic relationship between two countries.This involves negotiating and meditating cordial relationships between his country and the one he is sent to. In facilitating relationships they are usually accorded certain privileges that others [...]

Personal assitant/Executive Assistant evolved over the years as result of pressure on senior executive and the need to have someone who can help them solves other important details that they may not have time for. At the beginning, what is today called Executive/Personal  assiatnt is called Confidential secretary among other names.The role they played then [...]

Airline business is a very expensive one. Every investor knows that ROI in this business is a long term. Keeping expenses low is one of the priorities of airline business. No sane business men will hire too many hands which add costs. The need to pick the best of the available great hands makes this business [...]

Most entrepreneurs start out as a solo-trepreneur. The challenges can be daunting particularly if the individual is not prepared adequately. The foundation of every career and entrepreneurial success is a strong personal brand. People buy into you before they buy into your business. That does not mean that other vital forces that make a business [...]

Accounting profession is great and one of the most progressive fields ever. Practitioners of this noble profession have worked so hard to protect the sanctity of this profession. Several barricades have been created to distinguish the boys from men. We now have several bodies standing as gatekeepers of the profession with a lot of structured [...]

The advent of “charge and bail” syndrome has made law profession a commodity.The law profession that used to be the right one for an individual has become a commodity and many lawyers now hang around court for a quick service to anyone willing to pay anything. We have maintained that for any professional to be [...]

Medical profession used to be an enviable profession in those days and may be it is still one. The evidence that doctors practice safely should not be debated. Because all doctors are duty bound to practice the profession with a great sense of responsibility. A strong addiction to ethical frame work is now in highest [...]

Banking industry is becoming a war zone. This is not peculiar to any industry though but the crunch has heightened the effects of the war in this industry. In Britain, there is already a great reduction in the lending rate. This may eventually reduce profit after tax. Banking industry provides full financial service to their [...]

Being an engineer or a technical professional does not immune an individual from building a strong personal brand. Technology skill rat-race has not stopped and everyone is going for all the professional qualifications that an individual seems to have now. Hard skills are now no more guarantees for success. Hard skill is becoming a commodity.  Commodity [...]