yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  Its great to have a personal brand and it does help a lot. There are lots of business advantages accruable to personal branding. However, the danger I have noticed is that many may make it a ‘me too, look at me game’. This is selfish, ego promoting and it is a disease that is [...]

Colin Powel is an Africa-American icon, a respected man who had distinguished himself and had become international phenomenon. He has a strong personal brand as far as we are concerned here. Colin Powel shares some salient points of what made him tick and that is what we are sharing here without any addition or explanation. we [...]

Once again I often get called by our community here asking for further clarification on what personal branding is and how it can help in this time. Many believe it is just showing up. This is quite good as a beginner. Showing up is just a straightforward act and any one with good sense can [...]

It’s a brand new week. So we are kicking off this week with a title that can help brand positioning in the market place. The way a brand positions itself (Corporate, personal) relative to the competitor is the scaffolding beneath the brand (personal).   Powerful positioning takes into account the omission, weaknesses or the boring aspect [...]

Most people had issues with public speaking. In fact the fear of public speaking had been rated along the fear of death. Because of this fear, Aristotle said ‘a speaker needs three qualities- good sense, good character and goodwill toward his hearer”. This means public speaking is all about developing people and decent human beings. [...]

Personal brand is the way you manage your uniqueness to gain competitive advantage in your niche market. It starts with discovery of your own unique gifts, developing the skills, communicating the skills and managing the skills for maximum results.   Every skyscraper that will last always has solid foundation upon which the superstructures will stand. [...]