yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

People today need to realize like never before that they have only one life to live. This one life needs to be lived to the fullest. The choice of what becomes your personal brands in the marketplace is not anybody’s but yours! Earning a living as well as standing out in the midst of our [...]

In about two weeks ago, I had the opportunity of anchoring a reunion meeting for my Alma matter where I did my undergraduate studies. As the custom is, during most reunion meetings, each person has opportunity to introduce him/herself to the group. The first thing that dawn on me was that many still do not [...]

Personal branding has become the current buzzword since Tom Peter’s article of 1997.It is no longer news that your personal brand is your face in the marketplace. It is your ability to use your own uniqueness to help others who buy into you. Getting and sustaining attention today is huge work. Many wonder why their [...]

In my bid to up my knowledge so I can be of more value to my community, I began a research on necessity of internal/employee branding. It s not  a case that I did not know how vital internal branding is to corporate branding before, but the fact remains that knowledge changes and to be relevant [...]

The advent of “charge and bail” syndrome has made law profession a commodity.The law profession that used to be the right one for an individual has become a commodity and many lawyers now hang around court for a quick service to anyone willing to pay anything. We have maintained that for any professional to be [...]

Banking industry is becoming a war zone. This is not peculiar to any industry though but the crunch has heightened the effects of the war in this industry. In Britain, there is already a great reduction in the lending rate. This may eventually reduce profit after tax. Banking industry provides full financial service to their [...]