yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The Tribe was first used with regards to branding by Seth Godin. Each time I have thought about the notion of tribe, I consider the depth that African should have that we do not. Not only as an individual but as a professional in the field of branding particularly when it comes to brand’s tribe. [...]

As the battle ground begins to shift from traditional mainstream mass media to digital media, the fierceness of the battle will soon be felt more on the cyberspace because customers now have a say. It is wise for brands to develop a strategy on how to play the game according to the rule. I must [...]

In my study of innovation, I have come to like Tom peters’ definition of the use of the word. Tom Peter says ‘Innovation is a number game, the guy who tries the most wins. He goes further to say that innovation can thrive where there is right brand culture, positive mindset that is willing to [...]