yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media is no longer used by individuals to stay in touch or to stay connected. Starts up entrepreneurs are now seeking the opportunities in social media to expose their services to target through social marketing. Many are getting it right while many are losing it big times. This is because they do not understand [...]

Today many brands are yet to see the impact of running a blog can have on their performance. Many brands still believe that blogs are just for small kids or any brand that just want to join the bandwagon, plays ‘me too’ game. What an individual do not know will rob him of its value. [...]

Last Saturday at a meeting with one of my protégés, I was asked ‘Are you sure you are getting correspondence result in your personal brand’s effort online’? I said, it all depends on what individual is measuring or comparing his result with. Every thing that is worth doing is worth measuring. If a brand can not [...]

Waoh, the Personal Branding and corporate success seminar was successfully hosted last weekend. There were lots of funs. The facilitators did a good job. I opened the floor by taking the class on the need for urgent appraisal of individual personal brand. This was followed by Dayo Olomu (U.k) presentation on how to enhance personal [...]

Every personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings [...]

Half the money I spend on advertising is wasted. Now if I only know which half-John Wannamaker Advertising consumes huge budget and yet it is often does not have tangible ROI. It focus most times is not to generate sales. So why invest in it or not? Like marketing, brand advertising is to create awareness, expose [...]