yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Over the years of studying brands and helping companies to build brands, I have come to understand the role Public Relations play in introducing new brands. Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations. Do you ever imagine putting a [...]

Executive always demand returns on Investment from public relations budgets. This has always being a Herculean task for many since ages. This time around Public relations practitioner has to justify their budgets or have their departments scrapped. Today’s demand is pointing to ‘no wastages syndrome’ so Public relations investment must not only be tangible but [...]

Public relations and corporate communications managers often have issues telling their chief executives that they may need to surrender themselves to media and public speaking trainings. I have had causes to question the rationality behind hiring a professional just for the hype or just to belong if you will not listen to him or her. [...]

Today, I interviewed number one personal branding expert, blogger, writer, author, podcaster in the world who has larger than life followings. It is amazing how this young man of 25 achieve these. Dan Schawbel says anyone can achieve this feat as well as revealed what makes him an icon in this niche. Dan says ‘passion, [...]

Credibility entails trustworthiness, reliability, authority and sincerity. As we all know that does not come on a platter of gold. Each brand must work hard to earn it. It is not given based on your look or what you say alone. It must be proved ‘quo vadis’. First, brand credibility must answer why a customer [...]

Most people had issues with public speaking. In fact the fear of public speaking had been rated along the fear of death. Because of this fear, Aristotle said ‘a speaker needs three qualities- good sense, good character and goodwill toward his hearer”. This means public speaking is all about developing people and decent human beings. [...]