Archive | rebranding RSS feed for this section

26 October 2009 22 Comments

Rebranding Nigeria: The missing link


While I do not lay claim to being a national branding expertise, as a concerned brand strategist and communicator, I can not but occasionally express my thoughts on happenings in my home country. Our community must have noticed our consistency in operating within the confinement of the mission behind this blog: which is to help [...]

31 August 2009 60 Comments

Rebranding: how Nigeria can get it right


We seem to be in the age of repositioning and rebranding millennium. Many things have been said and quoted, but our product, service strategists seem to be overlooking a part that leads to success. We seem to be hoping for the best but ignoring the fact that will help us get the best. Nigeria government [...]