Archive | relationship management RSS feed for this section

2 March 2010 18 Comments

Brands: building effective relations with influencers


The noise level today is really confusing to many brands’ custodians. The fact that internet has given power to everyone to become publisher/content creator is a sign that custodians of brands need to keep an eye on those who can destroy their brands. In our recently held seminar on social media, one of the speakers [...]

15 October 2009 30 Comments

Personal Branding: Do you really want to get attention?


Personal branding has become the current buzzword since Tom Peter’s article of 1997.It is no longer news that your personal brand is your face in the marketplace. It is your ability to use your own uniqueness to help others who buy into you. Getting and sustaining attention today is huge work. Many wonder why their [...]

8 December 2008 8 Comments

How to get attention


Getting attention is a major problem with certain brands. Ability to get good Public relations without paying too much or nothing at all will help your brand and business. Begging the traditional media to give you coverage today is becoming outdated as there are other means of being known as well as catching the attention [...]