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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; returns on investment</title>
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		<title>Enhance your brand through R.O.I.I</title>
		<link>http://yinkaolaito.com/2009/09/enhance-your-brand-through-roii/</link>
		<comments>http://yinkaolaito.com/2009/09/enhance-your-brand-through-roii/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 10:39:18 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand's equity]]></category>
		<category><![CDATA[returns on investment]]></category>
		<category><![CDATA[brand equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1619</guid>
		<description><![CDATA[In one my previous  posts I did mention that ROI now has multifaceted meanings and implications for brands, either personal or corporate. In that said post, I did not give full detail on what each meant. In this piece I intend to make further clarification on how brand owner, drivers can enhance their brands’ returns [...]]]></description>
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