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16 December 2008 6 Comments

Before you sell/pitch


Every great brand-corporate, product, personal-starts out small. The problem is that many make the mistake of churning out services or go ahead to pitch a client they hardly known. We are going to look at two major angles to this. For a successful pitch or sales, the audience is important as your storyline (content) is also vital. [...]

20 November 2008 4 Comments

Personal Branding for Public speakers


Most people had issues with public speaking. In fact the fear of public speaking had been rated along the fear of death. Because of this fear, Aristotle said ‘a speaker needs three qualities- good sense, good character and goodwill toward his hearer”. This means public speaking is all about developing people and decent human beings. [...]