yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many times brand custodians are concerned about pushing their products to the target market. Many assume that just creating a service is the end of it and people will rush in to purchase their services. This assumption is often based on the fact that the new service is a one- in- town bullet proofed idea. [...]

This will be the last part of the two previous posts. Google and other search engines have turned many into product, service researchers while at the confine of their rooms or offices. Today’s customers are no longer satisfied with information provided by brand advertisers or traditional media. They really want to see things as it. [...]

Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built in a day. Merely understanding the equity markets is enough should tell an individual something vital [...]

Every enterprise that is profitable has kits. Without the kits the enterprise often fails. Personal branding has its own kits. They are highly necessary to enhance personal branding rating. Because we want the best for our community, we will not hoard any information that will make them stand out. This informs this write-up. So always [...]