yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Over the years of studying brands and helping companies to build brands, I have come to understand the role Public Relations play in introducing new brands. Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations. Do you ever imagine putting a [...]

We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is [...]

Time is changing gradually. Knowledge too is spreading like wildfire. What used to be politically correct few years ago are being reviewed. I was just considering these two words as they relate to professional usage recently and I discovered that many brand drivers may be breaking the thin line between the two. Reputation is what [...]

Sometimes we can be sincerely wrong because we do not take enough time to study how something works. Even though we put enough energy into it, the fact remains that our efforts can still be in disarray. Or what is the need for speed when destination is not properly determined and mapped out before one [...]

There is need to measure the competitive advantage, impacts a personal brand has over its niche like other forms of brands. Like other experts noted, to gain substantive advantage and value over others, manipulations, gimmicks, over bloated image laundering are counter productive to any personal brand equity building. As much as I agree that there [...]