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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand building</title>
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	<description>For Brand Communications and Social Media Facts</description>
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		<title>Brands:How public Relations helps in brand building</title>
		<link>http://yinkaolaito.com/2010/09/brandshow-public-relations-helps-in-brand-building/</link>
		<comments>http://yinkaolaito.com/2010/09/brandshow-public-relations-helps-in-brand-building/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 09:35:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Brand building techniques]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2551</guid>
		<description><![CDATA[Over the years of studying brands and helping companies to build brands, I have come to understand the role Public Relations play in introducing new brands. Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations. Do you ever imagine putting a [...]]]></description>
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		<slash:comments>20</slash:comments>
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		<item>
		<title>How to re-invent your brand</title>
		<link>http://yinkaolaito.com/2010/05/how-to-re-invent-your-brand/</link>
		<comments>http://yinkaolaito.com/2010/05/how-to-re-invent-your-brand/#comments</comments>
		<pubDate>Wed, 12 May 2010 09:40:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand building]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2314</guid>
		<description><![CDATA[We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>Brand building: Trust or reputation, which way will your brand follow?</title>
		<link>http://yinkaolaito.com/2009/09/brand-building-trust-or-reputation-which-way-will-your-brand-follow/</link>
		<comments>http://yinkaolaito.com/2009/09/brand-building-trust-or-reputation-which-way-will-your-brand-follow/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 14:40:36 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Trust building]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1670</guid>
		<description><![CDATA[Time is changing gradually. Knowledge too is spreading like wildfire. What used to be politically correct few years ago are being reviewed. I was just considering these two words as they relate to professional usage recently and I discovered that many brand drivers may be breaking the thin line between the two. Reputation is what [...]]]></description>
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		<slash:comments>51</slash:comments>
		</item>
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		<title>Is your personal brand cosmetic or dirty?</title>
		<link>http://yinkaolaito.com/2009/06/is-your-personal-brand-cosmetic-or-dirty/</link>
		<comments>http://yinkaolaito.com/2009/06/is-your-personal-brand-cosmetic-or-dirty/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 11:55:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[perception]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1395</guid>
		<description><![CDATA[Sometimes we can be sincerely wrong because we do not take enough time to study how something works. Even though we put enough energy into it, the fact remains that our efforts can still be in disarray. Or what is the need for speed when destination is not properly determined and mapped out before one [...]]]></description>
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		<slash:comments>39</slash:comments>
		</item>
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		<title>Build and grow your personal brand equity.</title>
		<link>http://yinkaolaito.com/2009/04/build-and-grow-your-personal-brand-equity/</link>
		<comments>http://yinkaolaito.com/2009/04/build-and-grow-your-personal-brand-equity/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 13:58:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[Brand eity]]></category>
		<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1197</guid>
		<description><![CDATA[There is need to measure the competitive advantage, impacts a personal brand has over its niche like other forms of brands. Like other experts noted, to gain substantive advantage and value over others, manipulations, gimmicks, over bloated image laundering are counter productive to any personal brand equity building. As much as I agree that there [...]]]></description>
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		<slash:comments>103</slash:comments>
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