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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; social marketing</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Brand Marketing: When you must increase profit with little cost.</title>
		<link>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:16:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and bottomline increase]]></category>
		<category><![CDATA[Brand marketing and profit]]></category>
		<category><![CDATA[Brand marketing ROI]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3380</guid>
		<description><![CDATA[The main idea of marketing is the reconciliation/negotiation of possibilities of a company and customers’ desire in order to appease both sides. Every marketing initiative is a process and not an event. If this is not true then you may be running towards bankruptcy.  We live in an interesting age and time. People say nothing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand exposure: social or commercial opportunity route?</title>
		<link>http://yinkaolaito.com/2011/12/brand-exposure-social-or-commercial-opportunities-route/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-exposure-social-or-commercial-opportunities-route/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:48:49 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand campaign]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand exposure]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand opportunities]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3297</guid>
		<description><![CDATA[The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-exposure-social-or-commercial-opportunities-route/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand marketing: Keeping with the changes.</title>
		<link>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:00:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand opportunitity]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3294</guid>
		<description><![CDATA[Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Hot tips to secure your brand’s future.</title>
		<link>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/</link>
		<comments>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 08:59:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3269</guid>
		<description><![CDATA[Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/5-hot-tips-to-secure-your-brand%e2%80%99s-future/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>6 branding lessons according to Steve Jobs’ Life</title>
		<link>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/</link>
		<comments>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:02:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Apple Chief Executives]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Life Management]]></category>
		<category><![CDATA[Management development]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Online Brand Communications]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3266</guid>
		<description><![CDATA[Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Social Marketing: How to build a superstructure that works</title>
		<link>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/</link>
		<comments>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 11:04:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Planning social media strategy]]></category>
		<category><![CDATA[Social media execution]]></category>
		<category><![CDATA[Social Media marketing structure]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3261</guid>
		<description><![CDATA[Today, no one can deny the fact that social media has come into the mainstream. Equally true is the fact that social media is revolutionary means of building new level of relationship and organization’s bottom-line. A greater cost effective opportunity is now available to organizations (brands, development, non-profit) through with they can monitor and promote [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How to engage the right audience/target</title>
		<link>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/</link>
		<comments>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 07:54:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3250</guid>
		<description><![CDATA[For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/09/how-to-engage-the-right-audiencetarget/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Digital communication: Starting point to stardom</title>
		<link>http://yinkaolaito.com/2011/08/digital-communication-starting-point-to-stardom/</link>
		<comments>http://yinkaolaito.com/2011/08/digital-communication-starting-point-to-stardom/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 12:15:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[E- relationship]]></category>
		<category><![CDATA[e-community]]></category>
		<category><![CDATA[E-relationship building]]></category>
		<category><![CDATA[e-reputation]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Conversation]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3236</guid>
		<description><![CDATA[Digital communication is no longer an issue of if brands want to; it is more of how to do it well. Digital communications today offer valuable opportunities which brands can use to prospect, connect and build valuable relationship with potential and actual consumers. The major advantage associated with digital marketing is its fast and cost [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/digital-communication-starting-point-to-stardom/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Hot changes Social Media brings to brands</title>
		<link>http://yinkaolaito.com/2011/08/hot-changes-social-media-brings-to-brands/</link>
		<comments>http://yinkaolaito.com/2011/08/hot-changes-social-media-brings-to-brands/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 11:25:55 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[National Social Media Conference Nigeria 2011]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media in Nigeria]]></category>
		<category><![CDATA[Social media management]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3233</guid>
		<description><![CDATA[The twenty years run of changes in web capabilities have brought a lot of changes to the way brands operate. The new changes are often seen in customer service management, stakeholder interface, interaction and relationship building. No brand can pretend to be spared. Most fortune 500 today understands the impact of social media. Most them [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/hot-changes-social-media-brings-to-brands/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand communication: how to make your target happy</title>
		<link>http://yinkaolaito.com/2011/07/brand-communication-how-to-delight-your-target/</link>
		<comments>http://yinkaolaito.com/2011/07/brand-communication-how-to-delight-your-target/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 09:20:32 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand's success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3204</guid>
		<description><![CDATA[We live in the age of attention span deficiency. Yet brand must evolve, engage or die. There are no two ways to this. Those who understand the trick. Brand targets want to bond, but many things are craving for their attention]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/brand-communication-how-to-delight-your-target/feed/</wfw:commentRss>
		<slash:comments>30</slash:comments>
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