yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media is the current game every marketer and communication professional wants to play now. The sophistication and speed of the web are making efforts on social media breathtaking. The challenge here is every professional athlete or player knows the importance of learning, practise as well as having a coach who helps sharpen their skills. [...]

Online social networking today is a big business. It offers opportunity to position one’s brand beyond the local circuit. When I say ‘business’, someone may ask what do I mean? You may ask Mark Zukerberg how much the young man is worth today. Aside from providing the platform, social networking activities require planning, strategy to [...]

There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]

Brand communication is a vital process in keeping brand alive in the minds of the target. Brand communication done properly helps in building trust and equity. So, it is essential to remain visible otherwise the brand is doomed already. It is clear to everyone today that building trust is not a day’s job but a [...]

Content marketing is now a veritable weapon in creating brand awareness. Content creation has also been seen to help brand understanding, brand education, word-of-mouth, increase brand credibility and loyalty. Start-up and medium scale brands now have better chances in exposing their brands to their targets if they understand the secret of helpful and highly relevant [...]

Social media offers individuals, brands and marketer technology platform where group of people working together for a common goal can interact. When we examine social media as a platform it allows people and brand to interact online within different avenues, meeting points among many other names it may assume. Despite late adoption of the social [...]

Social media is now a common dialogue among marketing Communication, communications and Public Relations professionals. The challenge most still have in justifying its application is centred around measurement and cost ROI. Ability   to define goal, action steps, target audience and justification for business needs will help in no small way. This will help in convincing [...]

Some brands consider silence as golden while other think listening is king. Many brands still see social media as a fad. Whatever perspective individuals hold will be their own decision. But what is obvious today is that ignorance is no longer bliss. That is if ignorance is ever cherished at all. I was listening to [...]

Social Media marketing as well as journalism may allow all comers affairs but that does not mean it is an easy task. It may be easy to participate due to the nature of web 2.0, but measuring success is another ball game altogether. A colleague who is into social journalism recently became concerned about why [...]

I am sure most of us are familiar with fireworks. Fireworks are used during special occasions. We have seen a mini firework when birthday cakes are caught. But a class of fireworks I may not forget in hurry were the ones used to welcome this Millennium. Around the world, this Millennium’s fireworks were the biggest [...]