yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The twenty years run of changes in web capabilities have brought a lot of changes to the way brands operate. The new changes are often seen in customer service management, stakeholder interface, interaction and relationship building. No brand can pretend to be spared. Most fortune 500 today understands the impact of social media. Most them [...]

Africa landscape today is ripe for social media use. There may be challenges starring the people at face, but when a brand sees and gives huge attention to challenges it will never make any outstanding move. Many B2C brands in Africa whose products are focused on grassroots appeal are still wondering, concerned about the population [...]

My experience has thought me some arguments are no longer necessary. Such arguments amount to share waste of time and other valuable resources. In some meetings, we had had cause to say that regular media owner needs to ‘restrategise’ in other to remain in business in the next decade. But common sense will not allow [...]

As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities  become what they are. I have come to a strong conviction that strong communities do not just evolve; someone is committed to the [...]

Sometimes it is difficult to assess the impact of our actions until they have been taken. What I have come to understand is that we may not know what is beyond until we take a bold step to confront our fears and disarm them. I have also discovered that as a pioneer, one must be [...]