yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The twenty years run of changes in web capabilities have brought a lot of changes to the way brands operate. The new changes are often seen in customer service management, stakeholder interface, interaction and relationship building. No brand can pretend to be spared. Most fortune 500 today understands the impact of social media. Most them [...]

Social Media in Nigeria, Africa and elsewhere in the world is a powerful communication tool. But like I maintained in a previous post,social media has it challenges. Social Media can be compared to a wild animal. If not tamed, it can tear its owner. In ability to do this well often leads to brand destruction. [...]

Brand perception is vital to brand success. Like we know, perception is everything. An audience may hold negative perception about a brand without any good reason. That is their opinion. Their opinions affect the success of your brand. So effort must be made to ensure audience perception of your brand is exactly what you want [...]

Social media is now a current buzz but many are still afraid to join the bandwagon. I must say that social media is not for everybody though. Even it has capacity to generate enough awareness and engagement for all. For those who cannot be transparent, honest and love cover ups, it will be good to [...]

 Last weekend I was at The Nigerian Bar Association, Ibadan Oyo state Nigeria meeting. I had the privilege of speaking to lawyers, some of whom have being practicing for decades as well as young ones. Social media is affecting the dynamics of the way we all operate either as business owner, individual or professional. Interestingly, [...]

In one of my previous articles here I did mention that most of our brands efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that changes are taking place from unexpected sources. The non-profits are taking the bull [...]

Twitter has become a major influence in the social media networking platform. According to Wikipedia,this source states and outlines benefits, popularity of twitter “Twitter is a social networking and micro-blogging service created by then Cornell student Jack Dorsey that enables its users to send and read other users’ updates known as tweets. Tweets are text-based [...]

Just trying to bring our discussion on social media to a halt for now so we can discuss other important issues, I have decided to help us to see an aspect of social media that we must work on as individuals as well as brands. We must begin by understanding basic rules or certain unwritten [...]