yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by [...]

The revolution in commuication tools is encouraging  all-comers affairs. No serious brand has cogent reason today if it fails to reach and bond with its stakeholders. The low barriers to social media tools are enough encouragement for any brand. But as much as this is true, many brand custodians believe that they can just wake [...]

Whether we acknowledge this or not, employee or internal audience can be a veritable tool for brand awareness. Most employees are on major social media platforms. There have been arguments for and against the need to permit employees to use social media sites during office hours. Many employers believed that will amount to wasteful use [...]

Many new things usually attract fascination either from pros or quacks. Everyone wants to be seen as current and up to date. In our effort, many forget to understand the rudiment. They rather try and fail than to be seen as not have tried. Great attitude but I guess what is worth doing sometimes is [...]