We live in the age of information, connection and conversation. Any brand that will be successful today must understand generosity to thrive. To make impact you must go all out to help both established and upcoming brands. I am beginning to understand that you must be ready to give without a demand for returns immediately when you are pioneering a cause. I have made a commitment to help, affect as many people that need my professional advice. Each day I get called from students who are interested in brand community building, social media and how it relates to Public relations, marketing etc.

As tight as my schedules are, I have learnt to create time for them, took them one- on -one session and load them with enough materials they will need to stand alone. Sometimes that appears a mere waste of time but recently I was doing a study on social and cultural capital and this gave me a new perspective. While trying to help, I discovered my brand is becoming visible to future managers who will hold position of authority in the industry. As we know visibility and reputation affect the decision making process and at the end of the day they influence behaviours.

It is a privilege to have knowledge to share. I read recently also that ‘When an individual has a lot of people in his/her life who are willing to support him and his ideas, people who want to hear what he has to say and who are interested in talking to him and talking about him, such  an individual has an incredible gift that is called social capital’

Social capital also refers to both network of relationships, you have and have access to. French sociologist Pieitrre Bourdieu also defined social capital as ‘the aggregate of the actual or potential resources which are linked to possession of durable network of more or less institutionalized relationships of mutual acquaintance and recognitions’. Funding this account so that you can draw on it later means that you are making connection, building bridges, reaching out to people with aim of giving, staying in touch always with either your strong or weak ties.

Weak ties are those you meet in occasions, online but there is no such bond but you are willing to stretch yourself to those that matter. Technology, social software and networking sites can help us to do this well. You do not need to visit or having to call them every day. But we may need to acknowledge that it is not how many we have that count but how you make use of them.

As good as social capital is, it has limitations. So what takes your brand from here is cultural capital. Cultural capital rests on depth of influence. A great connection or network without strong influence will not help much. Cultural capital encompasses person’s knowledge, experience, connection to the extent, amount of influence a brand has in a society or tribe.

What this meant is that with all the social connection, if the brand has no expertise, experience, knowledge among other great features, it may not wield influence that will guarantee enough capital that it will need to exchange for other tangible or intangible values. The import of the above is while trying to build connection, network among other ingredients that will help build brand’s social capital, the depth of the value of such capital can be affected when the brand lacks expertise, experience and knowledge that will add up to brand’s depth of influence on the social network that produces the cultural capital.

In closing, every brand needs to start from somewhere. Start building your social capital while you are still building your cultural capital. If you have to wait until all the features of Cultural capital are in place before building social capital it may be late. Research has shown that Social capital plus Cultural capital will always guarantee heavy financial capital. Someone actually concluded that Social capital and Cultural capital are greater than financial capital. Whether that is true I cannot draw conclusion here. But what do you think?

It is no longer news that the success of any brand rests solidly on the depth of relationship it has with all its stakeholders. No brand can be successful running a solo raise now. Every brand needs committed community members who are not only interested in working hard with the brand but who can work hard on the brand’s interest on their own freewill. As we now there is no community that thrives well on individualistic spirit and self serving leaders.

Today I just want to share a brief of what i took away from a personal research on the topic. Some of these thoughts are taken from Juliet Powell’s book and I do recommend it to anyone who is interested in building a strong community that is highly beneficial.

Find where they are: there is no strong community without proper understanding of the culture and environment they live. I expect my friend to know where I live. That shows the individual cares. So the first step in building engaged tribe is to know where they live. You may need also to study the community they live and find out what is important to the community members.

Understand the audience strength:  a brand needs to understand the community audience strength. The mistakes most brand make is to focus energy only on the influential. But like Ducan watts says ‘most social change is driven not by influential, but by easily influenced individuals influencing others easily influenced individuals’. The point is everyone is important even though we may have priority.

Understand their habits and motivation: To influence anyone, you must first care about the person. So be sure you study what motivates them and what their concerns are.

Cater for their natural Interest: now that you know what motivates them, care like no other persons for their interest. Share links, give them referrals. Continuously give helping hands. Answer their question. Help them to understand your brand too.

Reward social influencers: in helping out, it is natural law that some of the community member will begin to think they owe you and they will be willing to help spread the buzz about you. Along the line you will noticed some dedicated community members who will go extra miles in making sure your brand excels.

In conclusion, we must note that having engaged community or tribe is work but the ROI is unquantifiable. An engaged community is extremely powerful tool that can provide self-perpetuating support and guidance system for you and your business.

When it all started, very few people gave this baby, new trend a chance of survival. There were one thousand and one reasons why people thought it could not survive. The low level of infrastructure, cost of access to Internet was not within the reach of average person on the street. But few of us saw the possibilities of universally connected people, communities and brands that shared opinions and exchanged pleasantries as friends.

 After five years of sticking to it and advocating the possibility of a new world where the voices of the voiceless, so called underdogs who could not afford the cost of putting their opinions on the pages of the regular media now have a new found love, opportunities in the social media platforms. The advent of social media is premised on the need to communicate, share opinion in an environment that encourages cordiality and relationship building.

 Aside from the major platforms like facebook, home-grown platform like Nairaland is becoming a strong platform for bonding with different sections created for auto sales and expression of opinions on various national issues. Over the years, the dynamics of social media appreciation is changing. The level of awareness is increasing especially since the beginning of the year. As our  nation gradually moves towards developing strategy that will move us out of the recession, brand custodians are looking out for ways to cut cost and their eyeballs seem to be strolling towards social media.

 Though what we noticed is that many are yet to take a decisive action in learning the rudiments or establishing social media position in their organizations. While we keep up the advocacy, there seems to be encouraging news that there is a silent crave to know more among the youths and middle age people. At least, the acquisition rate of Nigerians into facebook is presently put at ten thousand every two days. If that continues, we will have millions online in the next few months. This is a great opportunity for brands that know what to do. They may need to learn as much as they can to take advantage of the vast potentials. At the beginning of rebranding exercise led by Prof. Akunyili, I noticed they were not using social media and I have once discussed that on this platform. After an intimate discussion with one of the technocrats invited to craft the rebranding document, I learnt  that it was part of what was submitted but never executed.

 When there is a will there is a way, we woke up this morning with a newspaper report that the President- Dr Goodluck Jonathan promised to open a facebook account to reach Nigerian youths, and it will be a channel to get feedback on electoral reform that is ongoing. That is breakthrough. At least it has started to gain national recognition, awareness and application. It is our prayer that right people will be given right assignment. At our own level, we have noticed the demand for more knowledge on social media surged after our national conference on social media and brand positioning in February 2010. Even though we have also stepped up advocacy in reaching more professionals and individuals as we have the capacity. I have enjoyed various forms of interviews from regular media and we just hope this will continue in the months to come.

 One of the challenges I have also noticed is the fears associated with social media. Many still believe it exposes people to a lot of risk, wastes management time (because of its addictive nature), but all these could be put in proper shape when objective is defined and standards are set in place. One of the greatest challenges to social media application in Nigeria is lack of verifiable data that will support decision making process on whether to use them or not to. I was at a television programme last Saturday where the anchor was insinuating we have two million members on Facebook. As far as we are concerned that is a controversial figure, what we are working with presently as professionals is one million two hundred. So if experts do not agree on figures, how can we convince clients? That is why we are working on having a verifiable data that can help decision making process for users. Around the world, people, management and decision makers have access to such data. This project will be packaged in E-book form and free of download for anyone around the world. This project is opened to sponsorship to any corporate organization that wants to take the advantage of visibility, brand awareness, equity that is often associated with such publications.

 Promo:

 To enhance our community’s knowledge on social media and how it affects business goal, we are planning  a day intensive seminar with the title: Social media and business goal’. It hopes to expose practical, useful ways of using social media to personal and corporate advantage. The facilitators are seasoned experts who have gained varied experience. Dayo Adefila(Head, Strategy and planning at Insight Grey) is an experienced creative , Brand, digital marketing and communication expert; Azubuike ishiekwene , a former director in punch Newspaper will be speaking on finding the confluence between regular and social media for business goal, kingsley Obom- Egbulem-CCO of HCDI and Serenade communications will help to expose trends in corporate communications, marketing while i will also be speaking on other issues. This event comes up June 15, 2010 and cost only twenty five thousand to participate.

To say we live in changing times is an understatement. Each new day brings its own uniqueness. what used to be hot yesterday is no longer so. Marketing strategy of last century may no longer be tenable. What we have noticed is that some still want to stick to the old way of doing things.Today, marketing trends are going the way of conversation and engagement. The old four Ps are obsolete.It is now mandatory for marketer that will command respect to understand what it takes to play in the game of marketing today. 

So for any marketer who want to know the way out or where the ball is going, I think Chad levi’s advice could do. while Chad did concentrate on the effect of the followings on personal branding, I do think brand marketers can also learn from the following strategies.

Producers: a marketer that will apply this strategy must be ready to create, develop and supply contents in any formats that will work for his audience. These contents can be in form of text(blog), podcast, videoblog etc. the aim of producing these contents is basically to help audience get better understanding of his products. Even before the product is out a producers can co create a product with his audience. With this strategy, it is easier for the product or services in question to enjoy word of mouth marketing as soon as it comes to the marketing. The snag here is that this strategy requires hard work of finding out as well as giving out without measure relevant material that will enhance audience perception of the product ands services.  

Commentator: This strategy can also be used as another form of marketing of gaining eyeball, visibility and understanding. For a commentator strategy to work, marketer must be on the look out and monitor trends both online and offline and be ready to comment positively and meanigfully to discussions around his services or products.

Gatherer: This strategy works as the marketers decide to gather as much informed opinion around his services, products or trends that will allow the making of informed decisions about best practices and what we will.

Joiner: this marketing strategy today is assocaited with marketer who just want to join relevant community and possibly become part of it. many often remain inactive but being active positions individual than otherwise.

Observer: observer strategy may or may not work depend on how the strategist goes by it. Most observer’s strategy is to maintain a sit down and look for ages. When this becomes a permanent approach it does not produce much result.

Having said these what are your marketing strategies? Do you think the above will work today? Let me hear from you.

This twenty six year old late upcoming Hip Hop artiste was laid to rest on Friday 30th April, 2010. He was such a promising young man with a bright future anyone can think of.He had gone through stuff, his life was a rise from grass to grace. He was favoured also by the creator of universe who helped him.

Given what I read from the Newpapers, he came from a broken and never known what strong family ties meant. Dagrin left home early and hung on to a discovered music talent. He never had opportunity, advantage to pursue education to a level that most people in his age had. He was disciplined enough to give all it would take to excel in music and the universal being was kind enough to crown his efforts with such a resounding success.He also had strong dream.

Dagrin whose real name was Olaonipekun Olaitan was highly creative as exemplified by his work or at least may be he had good advicers and listened. Some people belive he had prophetic unction because he talked about his death even before death came calling. But alas at the time he was supposed to be getting the limelight and settled down dath came calling on this promising star. From Dagrin’s life, I have learnt great lessons that I think our community can also learn from.

Personal Background: Individual’s background plays a key role in what one becomes in life. A healthy and stable background can become a leverage that will stabilize us at every junction of life. That is why parents need to work hard first on themselves so that they can lay a great foundation for their wards.But given this, negative background should not be allowed to dictate the level of our well being. Despite a negative background that was not promising, Dagrin broke through the rank and strived for limelight.

 Education: education is good and it has its own leverage. Formal education prepares individuals and build in capacity to reason differently. But formal education is not all that is, street education and personal learnings can make up. Even though formal eduactions help if one can afford it. Dagrin’s level of educatin did not exceed senior high school. I also understand that the reason he rap in local dialect was his good  grasp of his mother’s tongue over English language. We must learn to improvise on what we have and not what we do have to build strong personal brand.

Dream: Dagrin had dream.To excel in personal barnding journey, a strong dream, aspiration for an achievable end. He made effort and put action into it. Had he lived long enough, we may have seen the achievement of some of his dreams. When you have dreams, you need to avoid distractions on your way. If Dagrin’s track ‘the dream’ is anything to go by, he had a lot of distractions and there was this manifestation of youthful exhuberance.

Talent discovery: To build a strong personal brand, we must discover our talents and work hard on it. Discovery of personal talent will help in making a head way in the journey. Discovery of talent is not enough, we must work hard on it. I understand Dagrin was coming from studio when death snatched him away(?). Work hard on your discovered talents, communicate it, promote it.

Prepare for success: many of us do not understand what success means. Success comes with limelight, fame, money and all the funfare. Success is also like a wild lion, if you do not know how to tame it, it can tear you. Individual on the journey of personal branding needs to develop capacity to manage success especially huge finance. Dagrin was favoured early with success. He worked hard for it though. But whether he prepared for fame before fame showed up at his dooor is left for reasonable people to assess. Is there anyone out there who has learnt lesson from Dagrin’s brand or the guy inspired you? He was just twenty six when he died but many people attended his funeral based on his impact and influence. Though Influence here may mean different thing to different people.Let me read from you, use the comment section.

N.B. I could not make it to the Facebook launch on Friday 30 April,2010 so i may not have update.

Today we are all faced with choices. Choices to remain silent, dumb and become irrelevant for ever or to take the risk of what can  lead us to greater opportunities. There is no hide and seek in the fact that there has been a continuous surge in the numbers of Nigerian population on the internet. Nigerians continue to go to where the ball will be irrespective of the challenges. The level of infrastructure, the cost of acquisition of internet services is not still within the reach of millions of Nigeria. Meanwhile, it is given  as a funder mental human right in other climes.

The rise of Nigerian audience on the social networking sites has been on the increase and efforts are now being made to create local/indigenous platforms that can stand at per with international social networking sites. In a recent report, one million two hundred thousand Nigerians are now on the facebook with a growth rate of ten thousand addition every two day (?). If this is anything to go by, then Nigeria brands must begin to appreciate the value, power of social media platforms to build engagement. Aside from this, I also gathered that BBC programme ‘superpower’rated  Nigerian audience on the internet at twenty four million.

To add to this, the age demographic of average visitor to facebook globally is between 35-49. This figure gets me excited. While our brand owners still continue to pretend this is not true, those who are wise will latch in to this and take advantage of early mover advantage. Laggards will suffer whether they realize it or not. For those brands that are concentrating on web advert, I think it is time to build more strength in brand engagement that is powered by social media activities. Wise brands around the world understand this logic.

As Lisa Orrel pointed out in a recent article, many brands who follow this path may be suffering from ‘Me’ dia disease. According to lisa, ‘Me’ dia syndromes has the following symptoms : when people(brands-italics mine)  make 3 common mistakes: They take the word “Social” out of Social Media; they spend too much time focused on the “Me” in Media; and they don’t spend much time participating in their online communities (such as Twitter, Facebook, LinkedIn, and blogs).

Most social networking sites are seeing something that Nigeria brands are not seeing yet. If all information available to us is correct, facebook, a leading social networking site will be launching in Nigeria today through a license granted to a company in Nigeria. It is time to wake up to reality. It is time to annex the potential of social media. It is time to consult those who know and not those who say they know to help brands in making substantial progress. Social media reduces cost by all standards and this is one of the major advantages of its application. The level of awareness, visibility, prominence, engagement given to brands is incomparable.

Will the level of technologies available, the population trend we have, digital marketing communication should be at the front radar of brand communication today. I will keep you posted about the event as I hope to be there. Do not touch the dial.

Many new things usually attract fascination either from pros or quacks. Everyone wants to be seen as current and up to date. In our effort, many forget to understand the rudiment. They rather try and fail than to be seen as not have tried. Great attitude but I guess what is worth doing sometimes is worth given necessary attention in order to excel in it.

To get the best from brand’s social media effort, I have quick tips that one may need to consider to excel in this new found bride that everyone seems to be courting.

Truthfulness/honesty: this platform will require that you do not engage your audience with lies. Showing energies and stuffs you are not made of as if they an innate will soon backfire. This platform thrives on honesty and truthfulness; people may find out that your brand has being living large on lies. That will become a terrible blow to the brand you have labored for in years.

Authenticity: Always make sure that your social media effort is not a product of ‘me too’ game. Sit down and count the cost of participation. Show evidence that you are really interested in social interaction that may eventually lead to business opportunities. But if it does not, word of mouth would have spread about your brand; your brand may have also gained visibility, awareness in the process. Be open enough to demonstrate your true story.

Timely: you want to gain easy and wide recognition for your brand efforts? Be timely; break the news as fast as it happens even if it is your own mistake. People will forgive you if you do than to pretend it does not exist, happen.

Be human: it is good to demonstrate great grasp of technological prowess but always remember that this arena is called social media and not technological domain demonstration.  

Consistency: You do not go far with once in a blue moon update. Out of sight is now out of mind. Plan your time well, hire someone to do it for you if you are busy. Guy Kiyosaki was quoted last year as spending about two hundred thousand monthly on social media through hired consultants. Even if that is not the correct version of the story, what is clear is the fact that he is investing in social media to remain in his target audience’s radar. Do you think that is important? He alone can answer that. But the point is, make sure you are making progress towards the achievement of your brand’s goal through your activities in social media.

Let me conclude this piece with what Derrick Daye says when he wrote “Engagement is not a fad; It’s the way today’s consumers do business.Marketers will come to accept that there are four engagement methods including Platform (TV; online), Context (Program; webpage), Message (Ad or Communication), and Experience (Store/Event). But there is only one objective for the future: Brand Engagement. Marketers will continue to realize that attaining real brand engagement is impossible using out-dated attitudinal models”.

 Last weekend I was at The Nigerian Bar Association, Ibadan Oyo state Nigeria meeting. I had the privilege of speaking to lawyers, some of whom have being practicing for decades as well as young ones. Social media is affecting the dynamics of the way we all operate either as business owner, individual or professional.

Interestingly, the meeting was packed with many who want to know how social media will enhance their practice. I started out by trying to define what social media is and why legal professionals should take advantage of the plethora of online social sites to promote, communicate, and build new business, bond with their clients despite the ethical codes that most Nigerian lawyers say are against advertising.

I went ahead to discuss the time we are in and the necessity for change with the trend. I did maintain that growing numbers of professional networking sites, need for everyone to be where their clients are and the fact that people of all ages are now on the internet have provided an opportunity for lawyers to connect with their present, future clients. In the course of the talk, I also maintained that new and emerging social media trends are extremely important for lawyers.

Lawyers who ignore them do so to the detriment of their practice. I also recommended that depending on the size of the firm, there is a need for at least one staff member to be familiar with emerging Web 2.0 technologies and the ways in which those technologies can help and harm their bottom line. This conclusion is premised on my online research and personal observations.

 The reaction I got was pre-empted, given the fact that I knew that many people are avowed to change. Many of the old lawyers believed that law profession forbids advertisement, marketing of any form. I guess many of them are still confusing advertising with conversation, relationship building, personal branding, personal credibility building. As far as I am concerned, there is no such ethical codes that forbid individuals as well as law firm to have an interactive website, blogs, question and answer free legal advice forum that helps people (who may be potential clients) to understand the law better. All the identified platforms above will increase personal credibility, reputation building, business development, make establishment of solid mutual relationship easy.

While trying to establish these grounds, A senior member of the bar who is also a Senior Advocate of Nigeria of great repute Barr. Niyi Akintola stood up to give supporting evidence of how just having corporate website for his law firm where he showcases cases he had handled, won has increase his personal and professional credibility internationally. He cited examples of getting calls from abroad to handle some cases in Nigeria. At the end, many of the lawyers were convinced that it is high time they turned in and join the bandwagon to remain relevant.

The lessons I learnt at the end are: There is need to increase advocacy, awareness of professionals, business owners, professional bodies in the effective use of social/new media. For those of us ‘who know how’ to keep quiet is a great injustice, disservice to humanity. 2. People will resist change until they see an urgent need to do adapt.

As an individual, I have come to cherish the adage that says only fools doubt proofs. It is good to read good books about anything but if all our experiences stop at reading books without a practical application of all we have read, it may become a wasted effort. To excel today, we must be able to ‘show’ it instead of just ‘telling’ it.

While major profit brands are still in the doubt whether this stuff (new/social media) works, a non profit brand (Daystar Centre Lagos) is blazing the trail and I am happy that Non-profit may dictate the phase of what should be with the use of new/social media in our nation.

As our community would recall, it is this same non-profit brand that initiated the first ever social media campaign in Nigeria with its Excellent Leaders congress (ELC 2009) in November 2009.

I am so excited to break the news that this non-profit brand initiated the use of new/social media on Sunday March 28, 2010 to strengthened internal bonding among its audience. This experiment of using new media to reach internal audience that work successful came as a result of long absence of the President/ Senior pastor of the congregation. The senior Pastor fondly called Rev, Sam has been away for about six weeks on a preaching tour to United Kingdom and Western Europe. Apparently, this is the first time the senior Pastor would be away from home for such a long time in Fifteen years.

Expectedly his internal audience is beginning to miss their ever-cheerful, easy going but sound teacher of the Word who has nurtured them for about fifteen years. The audience is used to seeing him regularly as he is accessible to all. A great lesson to some brand’s leaders with less than two thousand employees/volunteers who have remained elusive. This long absence of the senior pastor is beginning to show despite the fact that the leadership of the brand has efficiently run the brand as if the senior pastor were to be around.

So it was a pleasant surprise and a great relief to the internal audience when a life ‘broadcast’ of Pastor Sam’s preaching was powered through ‘SKYPE’- an internet communication device that functions like Yahoo messenger- from London. Even though there was a little interruption due to internet disconnection during the second shift (which was quickly fixed), the audience was happy that at least they could feel their senior pastor all the way from United Kingdom. The four sessions of the church ran normally as if the senior Pastor was with the audience life. A great kudos to a brand that work hard on breaking new ground.

My concern today is why is it that our corporate/profit brands  are running away from reality of our time? What if the corporate brands use the new/social media to promote internal bonding, build support for the corporate ideas through a bi monthly/quarterly session with the Managing Director through the use of social/new media tools? Will there be a big difference. Many employees have not had any opportunity of meeting, interacting with the Chief Executives immediately after the meet the MD chat. Will a life meeting powered through ‘Skype’ make a little difference?

What if the Top Executive holds a quarterly briefing with major distributors of their products with these devices at the distributors’ zones and locations? What if a corporate twitter account is created for this purpose where meetings with zonal employees could be done through that medium? All that is needed to be done is to protect the tweet from external party that is not part of the team. What if a corporate retreat is powered with these tools and no one needs to travel long distance? Can we save cost through this mean? The question can go on and on. But what do you think? Use the comment section. I cherish your opinion.

Disclaimer: I am a member of Daystar Centre and I served as head, Content creation, development and management (New/social media) for the ELC 2009

Yesterday one of the major print media in Nigeria sought my opinion on the value of social media to business. This discussion is published today in the paper’s business page. I am happy that social media is beginning to show up in the radar of our business operations. But as we know the bandwagon effect of many businesses rushing to embrace the platform will affect Returns on investment they can all derive. Social media is helping business owners shape perception. Like one writer says ‘Perception is all there is. There is no reality only perceived reality’ Therefore we must learn to manage perception in social media through a stand out initiative.

Most brands join the bandwagon of social media application to business promotion with an erroneous impression that people are bound to listen to their marketing pitches. The naked truth is that people are damned tired of listening to such stuffs. Customers are tired of being marketed to. They are seeking for solid relationship that will lift them up, make them make better and informed decision.

Since social media provides an equalizing platform to express and connect with targeted audience through valuable content, the amount of information available has compelled audience to either close their eyes or ears to some business initiative in this regard. To really stand out in social media effort, business must rethink the strategy of holding up money, merchandise as major factor to building solid relationship, impact.

To stand out, I have come up with four unique factors that will enable any brand stand out in its social media effort. I do not claim to know it all but strongly believe these will work any day.

1. Compelling content: content is king in social media. Never underestimate the power of great and compelling content that will help your target audience excel, look great and smart among their peers. Whatever platform a brand chooses, content drives traffic. Great content propels word of mouth advertising that will spread the buzz about the brand any day any time.

 2. Creativity: I like to define creativity as the open difference you make in turning something common to an extra ordinary experience. How creative are you in the dissemination of your content. Do you focus on text or add audio, video, great visual design that is appealing to the audience? I have since discovered creative video adds a lot of credibility to content creation and I may soon be incorporating this if my logistic is perfected.

3. Clients/target collaboration: A tree does not make a forest is an age long cliché. To stand out in social media it will be good to find a community of admirers, followers, target who will be willing to help spread the buzz. To become viral, your community collaboration will help a lot.

4. Consistency: whatever you do, you do not stand out by once in a blue moon appearance on the radar. To stand out, you need persistence, commitment, consistence innovation, trial and error. I have not seen an outstanding social media expert who had not heard his/her own share of failure.

Let me conclude with Allen says’ opinion when he wrote ‘create the site you have been looking for, write like you would like t be written to, sell like you would want to be sold to, talk like you would like to be talked to, deal like you would like to be dealt with, create for others what you would like created for you and excite others the way you would like to be excited. I guess these are golden rules of social media that make your brand stand out or what do you think? Write your thought in the comment section.