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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Social media</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
	<lastBuildDate>Tue, 22 May 2012 14:52:37 +0000</lastBuildDate>
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		<title>Brand transparency: Yahoo CEO  fired!</title>
		<link>http://yinkaolaito.com/2012/05/brand-transparency-yahoo-ceo-is-fired/</link>
		<comments>http://yinkaolaito.com/2012/05/brand-transparency-yahoo-ceo-is-fired/#comments</comments>
		<pubDate>Tue, 15 May 2012 12:24:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand culture]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Stott Thompson]]></category>
		<category><![CDATA[Yahoo CEO]]></category>
		<category><![CDATA[Brand Authencity]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand Transparency]]></category>
		<category><![CDATA[Scott Thompson]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3441</guid>
		<description><![CDATA[It is no longer news, Scott Thompson, Yahoo CEO has been relieved of his appointment. This has further confirmed my fear about the age we now live. Nothing is hidden anymore. One may blame the role played by Third Point group~ a part owner of Yahoo, for being a whistle blower but we must not [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/brand-transparency-yahoo-ceo-is-fired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>5 vital steps to customer service re-engineering</title>
		<link>http://yinkaolaito.com/2012/04/5-vital-steps-to-customer-service-re-engineering/</link>
		<comments>http://yinkaolaito.com/2012/04/5-vital-steps-to-customer-service-re-engineering/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 12:19:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer experience Management]]></category>
		<category><![CDATA[customer service re-engineering]]></category>
		<category><![CDATA[Custometr service]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3433</guid>
		<description><![CDATA[The kind of experience customers have with any brand today will dictate the next action tomorrow. Each time customer service is properly executed a brand gains loyalty, visibility and strong advocacy. Anyone (brand) who continues to maltreat customers today should not forget there is always a next time. The brand may be lucky to have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rebecca Malope brand: Talent, Dedication and Persistence factor</title>
		<link>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/</link>
		<comments>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:59:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Rebecca Malope]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[South Africa Gospel Artise]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand dedication]]></category>
		<category><![CDATA[Personal Branding Development]]></category>
		<category><![CDATA[South Africa Artiste]]></category>
		<category><![CDATA[South Africa Queen of Gospel]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3430</guid>
		<description><![CDATA[As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom.  Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Brand Communication: How to avoid disaster</title>
		<link>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/</link>
		<comments>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:33:13 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and its stakeholders]]></category>
		<category><![CDATA[Brand communication crisis]]></category>
		<category><![CDATA[Brand communication strategy]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Communication process and procedure]]></category>
		<category><![CDATA[Communication strategy]]></category>
		<category><![CDATA[effective Communication strategy]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3419</guid>
		<description><![CDATA[Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 major factors that make social marketing successful</title>
		<link>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/</link>
		<comments>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 11:07:02 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media and governance]]></category>
		<category><![CDATA[Social media and leadership]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Digital Marketing Success]]></category>
		<category><![CDATA[Pillars of successful Social Marketing]]></category>
		<category><![CDATA[Social Media marketing Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3411</guid>
		<description><![CDATA[Even though social marketing has become part of the jargons we need to learn, mastering the skills that count for success is still an issue with many professionals. Like a fish out of water struggling for survival, many digital marketers are struggling hard to outdo others without basic understanding of the terrain or what really [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How to annex Competitive intelligence</title>
		<link>http://yinkaolaito.com/2012/03/brand-communication-how-to-annex-competitive-intelligence/</link>
		<comments>http://yinkaolaito.com/2012/03/brand-communication-how-to-annex-competitive-intelligence/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 11:30:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Competitive]]></category>
		<category><![CDATA[Competitive intelligence]]></category>
		<category><![CDATA[Corporate Communication]]></category>
		<category><![CDATA[Corporate Intelligence]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3409</guid>
		<description><![CDATA[Brand survival today is dependent on sound strategy. In addition to this the level at which the brand intimately knows its competitors is a good a factor. One of the best weapons in building sound strategy which aids brand’s prosperity is competitive intelligence. Many brands have overlooked the importance of competitive intelligence and had never [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/brand-communication-how-to-annex-competitive-intelligence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 factors that will make your community stronger</title>
		<link>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/</link>
		<comments>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 13:48:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand recognition]]></category>
		<category><![CDATA[Building brand community]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3404</guid>
		<description><![CDATA[A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/12-factors-that-will-make-your-community-stronger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand story: 5 techniques for crafting a compelling one</title>
		<link>http://yinkaolaito.com/2012/02/brand-story-5-techniques-for-crafting-a-compelling-one/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-story-5-techniques-for-crafting-a-compelling-one/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 10:12:21 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and story telling]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[brand language]]></category>
		<category><![CDATA[Brand origin]]></category>
		<category><![CDATA[Brand story]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3402</guid>
		<description><![CDATA[Everyone one has a story. Without one, there is no future. The reason why stories are important is because they help us understand the world and our place in the scheme of things. Therefore a true brand story illustrates where a brand is coming from, what it had faced with lessons, experience that resonate with [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/brand-story-5-techniques-for-crafting-a-compelling-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How online media enhance brand’s power.</title>
		<link>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 10:23:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and story telling online]]></category>
		<category><![CDATA[Building brand support]]></category>
		<category><![CDATA[Leading a crusade through Online Media]]></category>
		<category><![CDATA[Media Relevance]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Online Media initiatives]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3398</guid>
		<description><![CDATA[It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/brand-communication-how-online-media-enhance-brands-power/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Media: five ways to Increase brand relevance and authority</title>
		<link>http://yinkaolaito.com/2012/02/online-media-five-ways-to-increase-brand-relevance-and-authority/</link>
		<comments>http://yinkaolaito.com/2012/02/online-media-five-ways-to-increase-brand-relevance-and-authority/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 11:32:16 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Online relationship management]]></category>
		<category><![CDATA[Online relationship marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand power]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[market leadership strategy]]></category>
		<category><![CDATA[Online Media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3396</guid>
		<description><![CDATA[Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/02/online-media-five-ways-to-increase-brand-relevance-and-authority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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