yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]

Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Those who have the mastery of any trade never joke with continuous innovation. At the base of every innovation is curiosity, seeing the possibility and calculated risk taking. Without innovation the future of any brand is not guaranteed. Brand communicators need to come to term with changing communication needs of the present generation. Delighting and [...]

I was having a conversation with someone yesterday around the former Libya Head of state. Gadafi as a brand comes across to several people in different feelings. Some believe the brand was misrepresented while there had been praises for him in few quarters.  Brand Gaddafi started well and achieved some major feats  other African Leaders [...]

In the course of  last week I had interaction with two brands. The two brands are within business to customer (popularly known as B2C) group. I must acknowledge  my interaction with these two brands differ. While I provided service to one, I was a recipient of the other brand’s services. As a service provider to [...]

Every living being has its own challenges. Brands too are living entities. They breathe like normal human being. Brand communication challenges will always be part of brand’s cycle. Knowing this early will help brand custodians and communicators to be proactive instead of being reactive. The good thing about challenges though is that it keeps the [...]

Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]

Platform 9.0 is  a yearly  event put together by one of Nigeria’s leading Non-Profits named The Platform. This outfit is    led by  Poju Oyemade. This year event was  tagged ‘Enterprise and Governance’. The event brought together local and international expert speakers selected to examine impact of governance on enterprise. The event also examined the [...]