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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; strategy</title>
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		<title>Brand: what is your marketing strategy?</title>
		<link>http://yinkaolaito.com/2010/05/brand-what-is-your-marketing-strategy/</link>
		<comments>http://yinkaolaito.com/2010/05/brand-what-is-your-marketing-strategy/#comments</comments>
		<pubDate>Mon, 10 May 2010 11:26:23 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2302</guid>
		<description><![CDATA[  To say we live in changing times is an understatement. Each new day brings its own uniqueness. what used to be hot yesterday is no longer so. Marketing strategy of last century may no longer be tenable. What we have noticed is that some still want to stick to the old way of doing [...]]]></description>
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		<slash:comments>54</slash:comments>
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		<title>Brand communication: need for adaptation</title>
		<link>http://yinkaolaito.com/2010/01/brand-communication-need-for-adaptation/</link>
		<comments>http://yinkaolaito.com/2010/01/brand-communication-need-for-adaptation/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 07:38:12 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1994</guid>
		<description><![CDATA[Change is a constant thing in life. Any brand that refuses to change on time with trend will discover too late that it is already in the graveyard. We are in the age of adaptation. A cursory look around will show signs of this. Before, many people cherished eating at home]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/01/brand-communication-need-for-adaptation/feed/</wfw:commentRss>
		<slash:comments>47</slash:comments>
		</item>
		<item>
		<title>Brand positioning and strategy success</title>
		<link>http://yinkaolaito.com/2009/07/brand-positioning-and-strategy-success/</link>
		<comments>http://yinkaolaito.com/2009/07/brand-positioning-and-strategy-success/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 10:55:22 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1522</guid>
		<description><![CDATA[Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but an oversight by the strategists. In a recent article by Chris Helle, Chris maintained [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/07/brand-positioning-and-strategy-success/feed/</wfw:commentRss>
		<slash:comments>74</slash:comments>
		</item>
		<item>
		<title>The two-edge sword of branding</title>
		<link>http://yinkaolaito.com/2009/06/the-two-edge-sword-of-branding/</link>
		<comments>http://yinkaolaito.com/2009/06/the-two-edge-sword-of-branding/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 09:46:34 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1407</guid>
		<description><![CDATA[Quite an age. It is has been close to two weeks of silence. Sure many of our community members out there would be wondering what happened. So sorry about that. I have being working on something and trying to find out a better way to help our community]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/06/the-two-edge-sword-of-branding/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is your brand protected against collapse?</title>
		<link>http://yinkaolaito.com/2009/06/is-your-brand-protected-against-collapse/</link>
		<comments>http://yinkaolaito.com/2009/06/is-your-brand-protected-against-collapse/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 10:22:13 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand's failure]]></category>
		<category><![CDATA[brand's performance]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Brand's collapse]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1390</guid>
		<description><![CDATA[Storm has continued its rage for many brands, eventually the big brands are going down. GM is now in the news. Advanced economy has been affected, major brands are declaring bankruptcy and aids are being requested. Staffs are being laid off. Many brands are still searching frantically for the way out]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/06/is-your-brand-protected-against-collapse/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The brand&#8217;s tribe: Recapturing Africa&#8217;s lost heritage</title>
		<link>http://yinkaolaito.com/2009/04/the-brands-tribe-recapturing-africas-lost-heritage/</link>
		<comments>http://yinkaolaito.com/2009/04/the-brands-tribe-recapturing-africas-lost-heritage/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 14:57:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand's management]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand's equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1120</guid>
		<description><![CDATA[The Tribe was first used with regards to branding by Seth Godin. Each time I have thought about the notion of tribe, I consider the depth that African should have that we do not. Not only as an individual but as a professional in the field of branding particularly when it comes to brand’s tribe. [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/04/the-brands-tribe-recapturing-africas-lost-heritage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stand out brands</title>
		<link>http://yinkaolaito.com/2009/03/stand-out-brands/</link>
		<comments>http://yinkaolaito.com/2009/03/stand-out-brands/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 11:03:58 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[differentiation]]></category>
		<category><![CDATA[stand out]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1012</guid>
		<description><![CDATA[Branding is all about differentiation. But it is obvious that some brands do stand out among their peers. Many brands owners are worried why their brands are not outstanding. The reason is that when the basics are given, there is need to do certain things right and that is what we will focus on today. [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Personal brand&#8217;s time bomb</title>
		<link>http://yinkaolaito.com/2009/03/personal-brands-time-bomb/</link>
		<comments>http://yinkaolaito.com/2009/03/personal-brands-time-bomb/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 15:08:32 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand's design]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[Brand Design]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=963</guid>
		<description><![CDATA[Many things we do today may not have direct impact on us today but the effect can be longer and lasting. Every decision has correspondence result. For personal branding there are certain acts that are time bomb which a brand must plant in order to secure the future and its well-being  at no distance time. [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/03/personal-brands-time-bomb/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Take the recession advantage for brand&#8217;s prosperity</title>
		<link>http://yinkaolaito.com/2009/02/take-the-recession-advantage-for-brands-prosperity/</link>
		<comments>http://yinkaolaito.com/2009/02/take-the-recession-advantage-for-brands-prosperity/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 10:16:56 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brands in recession]]></category>
		<category><![CDATA[ebranding]]></category>
		<category><![CDATA[encouragement]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[wayout]]></category>
		<category><![CDATA[way out]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=946</guid>
		<description><![CDATA[Many things have been said in the praise of recession and the major influence it wields in bringing every brand activities to a halt. My conviction is that there is nothing that is entirely evil. I do not believe in totality of evil. In every disadvantage is a stupendous progress. That is why even in [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/02/take-the-recession-advantage-for-brands-prosperity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Shaping strategy: is your brand ready?</title>
		<link>http://yinkaolaito.com/2009/02/shaping-strategy-is-your-brand-ready/</link>
		<comments>http://yinkaolaito.com/2009/02/shaping-strategy-is-your-brand-ready/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 12:03:46 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=929</guid>
		<description><![CDATA[In the previous article, we started a discussion on the force of shaping strategy. This will be the concluding part for now until further notice. We need to note that not every brand is cut out to engage in shaping strategy. To engage, brand must consider the following and be convinced that answers given are [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/02/shaping-strategy-is-your-brand-ready/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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