yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

To establish a premium brand-personal or corporate-in any niche is not an easy job but it is achievable. The first thing to do is to match delivery of expectation beyond what is available as well as manage the experience exceptionally. Consistency is also important. Consistency does not imply rigid attachment to old ways that are [...]

We have established that sitting on the fence when it comes to conversation marketing today is dangerous. It is like taking a position in the middle of a highway road. I do understand that for some, it appears we are speaking a foreign language with all the terms we are using here such as web [...]

Conversation marketing is the new way of marketing. The old structure of pushing out information is dying. Marketing today takes place at the discussion level. Is your brand there yet? It is true that joining the conversation as a brand owner may be technical, but rightful application of conversation marketing tools and web 2.0 help [...]

As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its time. In Africa, very few corporate brands have crossed the two hundred years of existence. Meanwhile, we have up to seven hundred years corporate brands in western world. [...]

Most people who succeed in life have been traceable to great ideas or what I will call brands. The issue is that they do not need to be the originator of the ideas-though if they are it can be great. Psychologists say that tens of thousands of ideas pass through our thoughts every day. Most [...]

Getting new business is becoming a great issue in this recession time. Many hurdles are now on the way. Many have depended on referrals and old clients without tilling new grounds. Yes, new business development can be daunting, challenging but with adequate knowledge, planning, persistence, determination; some can still build new opportunities because this season [...]

As we get close to the end of 2008, its time to take stock and make projection. Part of my plan is to go over Rajesh setty’s book Beyond Code again. Aside from the fact that this young man’s life is an inspiration, this book is a bomb. Rajesh is an info entrepreneur who had [...]