yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

I wake up with possibilities each day. I am passionate about making entrepreneurs and brands succeed in their efforts despite the economy. Money is not available to do everything we want to do. If I am correct there has never been anytime when money goes round to do all that human desire to accomplish. The [...]

A couple of days ago I was discussing with a client from banking industry about the level of fast phase changing technology and why many are not taking advantage in the technology to bond. Despite the level of noise with regards to insecurity occasioned by constant allegation of low liquidity level, de-marketing in the industry among [...]

Engagement has become a buzz word now. It is built on trust plus positive perception. We are no longer in the old landscape where customer satisfaction rules. We are now in a new landscape where that is the minimum requirement. Value acceleration is the order of the day. The new landscape has fused marketing with [...]

A good idea sells like hot cake. During Christmas, a text message went round the country at least my family got several. The text has Christmas tree as the major icon with text in various forms but the following is very common: ‘I set up this Xmas tree just for you and your family. It [...]

In the past three years I have being involved in ongoing research of cyberspace with regards to how brands can take advantage of the cyberspace to enhance visibility and credibility. My focus though had been on social media implications. With the result gotten so far, I can say with all modesty that I am becoming [...]