yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

For those who monitor online and regular media news in our environment, they would have heard the rumour of the acclaimed video of a female student that was sexually molested by some of her school’s mates. As we know this platform is not known for gossip. It is meant to educate, inform as well as [...]

The last time I wrote on what wikileaks taught us about brand communication, a concerned community member asked me ‘what recommendations do I have in ensuring information stays within the confine of the brand’s radar?’  An online writer captured my mind when he wrote ‘rather than make futile efforts in controlling internal memos and other [...]

I am so excited this morning. This site has been down for over a week. No thanks to my host (which had internal  issues to resolve). I have been so concerned about my community. But having done what was humanly possible by making consistent contact with my host company and there seemed  to be nothing [...]

The web is now an essential part of brand’s daily living. Surviving without the web today is becoming a near impossible task. We live in the age of conversation. Almost everyone is talking. Those who have something worthwhile to say and those who just want to express their opinions. Any brand that ignores the web [...]

Things are looking up today. It is no longer news that social Media is gaining a lot of ground in Nigeria. Many people are now looking for news around social Media because it is an open truth that these web-based communication tools are helping start up and corporate entrepreneurs  in no small way. Because of [...]

The Nigeria Institute of Public Relations (which I am active member) Lagos state chapter just held its annual general meetings/first Public Relations Golden Eagle awards. A week-long event was full of fun, learning and networking opportunities. The public lecture on Thursday 22nd July was well attended and the guest speakers as well as discussants did [...]

It is no longer news that the success of any brand rests solidly on the depth of relationship it has with all its stakeholders. No brand can be successful running a solo raise now. Every brand needs committed community members who are not only interested in working hard with the brand but who can work [...]

At a recent World social media mob flash held in Lagos Nigeria where we have the gathering of social media enthusiasts, professionals and those who intend to use social media, the audience was generally talking about best use of social media in Nigeria by corporate organizations in our environment. People suggested GTBank Plc should be [...]

My interest in social media dates back to year 2005. I was at a seminar on personal Branding and the facilitator asked whether if we Google our names anything will show up. None of us has Internet access in the room so that became an assignment for all. I got home and tried as much [...]

We all love growth. But many do not plan for it. Do no ever forget the law that says every object remains at a standstill until a force is applied. Many successful brands today will not be in the radar again in a couple of years just because they have forgotten how they get here. [...]