yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]

Today is the beginning of the last weekend in September 09. So I just thought of sending out a warning signal to those who have labored so hard to work on their personal brands till now.Building a skyscraper takes months of laboring, hard work, designing as well as inputs from many professionals. Interestingly when it [...]

This is a special report on the recently held 2009 Social Entreprise Reports and Awards.The Brand Gavel celebrates the achievement of a visionary organization. Happy reading. This year Social Enterprise Reports and Awards-SERA- has come and gone. But its effects are still there for brands to learn from. This year edition was tagged: ‘Making the [...]

This is the second and concluding part of the earlier post on this topic. Enjoy it. 1. Absence of too much technicalities: Most active communities do not make it mandatory for members to learn new software before they can participate in discussion, before expressing their opinions. I have come across few communities which I really [...]

In one my previous  posts I did mention that ROI now has multifaceted meanings and implications for brands, either personal or corporate. In that said post, I did not give full detail on what each meant. In this piece I intend to make further clarification on how brand owner, drivers can enhance their brands’ returns [...]

Today, the advent of new political structures, paradigm as well as evolution of media, advancement in technology has motivated every brand to step up its games. The single ability to be recognized as a global brand player often jacks up the intangible value of a brand. Today coca cola tops the list of most valuable [...]

As a passionate branding strategist, communicator I sometimes comes up as a prophet of doom to some. This is because part of the trade prerequisite is the ability to see the end, at least to some extent, from the beginning. This helps and serves as  a great skill. In one of my oldest posts, I [...]

  When it comes to professional jargons, each industry has a ton. Branding has its own which often confuses non-initiates. Jargons are peculiar to people who share common views either as professionals or tribes. Niche is an offshoot word from French which means ‘position, slot, and place’. In French it can be translated as nest, [...]

Everything has a pack. The human spirit, soul has a pack called physical body. The pack serves as a container. Inside the pack is where we usually have the content. The content of a pack may sometimes not be visible but that does not mean the content is not as important. It is just that [...]

In recent chart with one corporate employee whose brands is into manufacturing, he said he wonders why his boss pay more for employees that bring in new business from clients- especially those that are not previous clients. I answered will you appreciate your car that helps you achieve greater result or the car that usually [...]