yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

No one wants or desires attack but we can not afford that once in a while. Sometimes the attack may not be intentional or it may be a result of mis-directed angst. Attack may be justifiable also. A careless press of computer buttons by an individual can spell a viral damage and the hard earned [...]

Today we are faced with billions of interruptive marketing. It is every where. When you log on to yahoo or any of the popular social networking media, you are daily bombarded with flashes of interruptive marketing or advertising to use the known language. It has become the major source of revenue of most free sites where [...]

Many things have been said in the praise of recession and the major influence it wields in bringing every brand activities to a halt. My conviction is that there is nothing that is entirely evil. I do not believe in totality of evil. In every disadvantage is a stupendous progress. That is why even in [...]

Many times brands-personal brand, corporate- invest so much money on relevant issues but ignore the major part where their actions speak louder than words. For those who care, we have maintained that brand is all about experience and perception. Perception has to do more with the mind and psyche of the customers. A brand is [...]

  Its great to have a personal brand and it does help a lot. There are lots of business advantages accruable to personal branding. However, the danger I have noticed is that many may make it a ‘me too, look at me game’. This is selfish, ego promoting and it is a disease that is [...]

Often, I get called to offer platforms that can help brands to differentiate. Differentiation is the beginning of a long term relationship with a brand. Differentiation is very critical in today’s world. Brand either differentiates or dies. Brand differentiation gives your brand a long term value. Lack of differentiation makes the brand a commodity. Commodity [...]

Credibility entails trustworthiness, reliability, authority and sincerity. As we all know that does not come on a platter of gold. Each brand must work hard to earn it. It is not given based on your look or what you say alone. It must be proved ‘quo vadis’. First, brand credibility must answer why a customer [...]

In the past three years I have being involved in ongoing research of cyberspace with regards to how brands can take advantage of the cyberspace to enhance visibility and credibility. My focus though had been on social media implications. With the result gotten so far, I can say with all modesty that I am becoming [...]

Today we find ourselves in a highly competitive environment and if our brands must be continually relevant, everything must be done deliberately to achieve the purpose we intend to achieve. Our brands are the licence to operate within our market. Always remember that your brand is speaking every minute. Whether you are aware or not. [...]

Personal brand is the way you manage your uniqueness to gain competitive advantage in your niche market. It starts with discovery of your own unique gifts, developing the skills, communicating the skills and managing the skills for maximum results.   Every skyscraper that will last always has solid foundation upon which the superstructures will stand. [...]