yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

No one wishes to fail. But our actions or inactions will point to which direction we are all heading. Brand uniqueness guarantees profitability and success. The success of any personal brand is hinge on determination, persistence, strategy, communication with extra commitment to the commitment. Personal Branding is a journey not a destination. As you move [...]

Editor’s comment: The piece below is a guest post by one of our blog community-Kinglsley obom-Egbulem. This is based on his true experience. The opinion expressed here are his. Happy reading. There was this new comedy  show on television a couple of months ago. It’s actually a television commercial-the Stanbic IBTC Bank television commercial announcing their [...]

Reputation has to do with standing, status, repute and character. Every brand must embrace the truth in the saying that says “learn from yesterday, live today and strategize and hope for tomorrow’. Reputation like integrity is a social capital that can be spent tomorrow and especially during recession. But it seems many brands here do [...]

Linked In  ,YouTube ,Flickr , Del.icio.us, echnorati ,Twitter,Facebook.  Social media has become part of us. No one will deny the fact that social media can be addictive too. Because it has become a veritable weapon to connect and gain visibility for brands: personal, corporate, product.In this new age of personal branding, one of the best [...]

Often, I get called to offer platforms that can help brands to differentiate. Differentiation is the beginning of a long term relationship with a brand. Differentiation is very critical in today’s world. Brand either differentiates or dies. Brand differentiation gives your brand a long term value. Lack of differentiation makes the brand a commodity. Commodity [...]

People believe that hard skills are enough to guarantee their continuous stay on their jobs. But we all know today that they only get you a foot at the door. After your employment other factors contribute to whether you will be a choice employee or a manageable nuisance. Let   us examine  few other points that [...]

It’s amazing to see people chase the shadow. The only thing such individuals get at the end is that they do not get anything or what is the value of a shadow? In pursuit of any project in life, the focus needs to be known from inception. This write –up has become necessary by a [...]