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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; attitude</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Personal brand&#8217;s failure</title>
		<link>http://yinkaolaito.com/2009/03/personal-brands-failure-2/</link>
		<comments>http://yinkaolaito.com/2009/03/personal-brands-failure-2/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 12:22:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1097</guid>
		<description><![CDATA[No one wishes to fail. But our actions or inactions will point to which direction we are all heading. Brand uniqueness guarantees profitability and success. The success of any personal brand is hinge on determination, persistence, strategy, communication with extra commitment to the commitment. Personal Branding is a journey not a destination]]></description>
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		<slash:comments>5</slash:comments>
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		<title>A culture of deceptive advertisements: closing the gap between banking halls and cosmetic advertisements of banks</title>
		<link>http://yinkaolaito.com/2009/03/a-culture-of-deceptive-advertisements-closing-the-gap-between-banking-halls-and-cosmetic-advertisements-of-banks/</link>
		<comments>http://yinkaolaito.com/2009/03/a-culture-of-deceptive-advertisements-closing-the-gap-between-banking-halls-and-cosmetic-advertisements-of-banks/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 15:02:16 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[Brand's culture]]></category>
		<category><![CDATA[Brand culture]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1081</guid>
		<description><![CDATA[Editor’s comment: The piece below is a guest post by one of our blog community-Kinglsley obom-Egbulem. This is based on his true experience. The opinion expressed here are his. Happy reading. There was this new comedy  show on television a couple of months ago]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/03/a-culture-of-deceptive-advertisements-closing-the-gap-between-banking-halls-and-cosmetic-advertisements-of-banks/feed/</wfw:commentRss>
		<slash:comments>120</slash:comments>
		</item>
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		<title>Brand reputation management</title>
		<link>http://yinkaolaito.com/2009/03/brand-reputation-management/</link>
		<comments>http://yinkaolaito.com/2009/03/brand-reputation-management/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 13:42:56 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brand's reputation]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[e-branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1069</guid>
		<description><![CDATA[Reputation has to do with standing, status, repute and character. Every brand must embrace the truth in the saying that says “learn from yesterday, live today and strategize and hope for tomorrow’. Reputation like integrity is a social capital that can be spent tomorrow and especially during recession. But it seems many brands here do [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/03/brand-reputation-management/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>The appeal and challenges of social media</title>
		<link>http://yinkaolaito.com/2009/03/the-appeal-and-challenges-of-social-media/</link>
		<comments>http://yinkaolaito.com/2009/03/the-appeal-and-challenges-of-social-media/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 09:52:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brand relationship]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=954</guid>
		<description><![CDATA[Linked In  ,YouTube ,Flickr , Del.icio.us, echnorati ,Twitter,Facebook.  Social media has become part of us. No one will deny the fact that social media can be addictive too. Because it has become a veritable weapon to connect and gain visibility for brands: personal, corporate, product.In this new age of personal branding, one of the best [...]]]></description>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Exit the commodity market</title>
		<link>http://yinkaolaito.com/2009/01/exit-the-commodity-market/</link>
		<comments>http://yinkaolaito.com/2009/01/exit-the-commodity-market/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 12:22:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[differentation]]></category>
		<category><![CDATA[Resource control]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=566</guid>
		<description><![CDATA[Often, I get called to offer platforms that can help brands to differentiate. Differentiation is the beginning of a long term relationship with a brand. Differentiation is very critical in today’s world. Brand either differentiates or dies. Brand differentiation gives your brand a long term value]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/01/exit-the-commodity-market/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Climbing corporate ladders</title>
		<link>http://yinkaolaito.com/2008/12/climbing-corporate-ladders/</link>
		<comments>http://yinkaolaito.com/2008/12/climbing-corporate-ladders/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 13:58:04 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[corporate behaviors]]></category>
		<category><![CDATA[corporate politics]]></category>
		<category><![CDATA[softskill development]]></category>
		<category><![CDATA[corporate poltics]]></category>
		<category><![CDATA[softskill developmet]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=539</guid>
		<description><![CDATA[People believe that hard skills are enough to guarantee their continuous stay on their jobs. But we all know today that they only get you a foot at the door. After your employment other factors contribute to whether you will be a choice employee or a manageable nuisance. Let   us examine  few other points that [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Perfection or progress?</title>
		<link>http://yinkaolaito.com/2008/12/perfection-or-progress/</link>
		<comments>http://yinkaolaito.com/2008/12/perfection-or-progress/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 09:18:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[poise]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[progress]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=368</guid>
		<description><![CDATA[It’s amazing to see people chase the shadow. The only thing such individuals get at the end is that they do not get anything or what is the value of a shadow? In pursuit of any project in life, the focus needs to be known from inception. This write –up has become necessary by a [...]]]></description>
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		<slash:comments>8</slash:comments>
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