yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but an oversight by the strategists. In a recent article by Chris Helle, Chris maintained [...]

Quite an age. It is has been close to two weeks of silence. Sure many of our community members out there would be wondering what happened. So sorry about that. I have being working on something and trying to find out a better way to help our community. When that is finalized, we will communicate [...]

In the course of dealings with individuals in the area of personal and executive branding, I have noticed a flow of thought prevalent among many. People need a quick fix it answers. A tip of a sort. A wheel that one can swing in minutes and get result. My response to that is that there [...]

Not quite long,I read a recent Harvard Business review which discusses strategy. The article got my whole attention and part of what I learnt is what I shared with you here today. I do think if you have anything to do with idea development or strategy, it will be a good read. In a previous [...]

Personal assitant/Executive Assistant evolved over the years as result of pressure on senior executive and the need to have someone who can help them solves other important details that they may not have time for. At the beginning, what is today called Executive/Personal  assiatnt is called Confidential secretary among other names.The role they played then [...]

To establish a premium brand-personal or corporate-in any niche is not an easy job but it is achievable. The first thing to do is to match delivery of expectation beyond what is available as well as manage the experience exceptionally. Consistency is also important. Consistency does not imply rigid attachment to old ways that are [...]

As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its time. In Africa, very few corporate brands have crossed the two hundred years of existence. Meanwhile, we have up to seven hundred years corporate brands in western world. [...]

Today, I interviewed number one personal branding expert, blogger, writer, author, podcaster in the world who has larger than life followings. It is amazing how this young man of 25 achieve these. Dan Schawbel says anyone can achieve this feat as well as revealed what makes him an icon in this niche. Dan says ‘passion, [...]

It’s a great new year. It is a year that promises great dividends for those who know how to harness opportunities inside it. Despite the economic crunch. Knowing what to do will pay. Individual brand must know how to build emotional attachment to its own brand. The foundation of every emotional connection has been traceable [...]

Colin Powel is an Africa-American icon, a respected man who had distinguished himself and had become international phenomenon. He has a strong personal brand as far as we are concerned here. Colin Powel shares some salient points of what made him tick and that is what we are sharing here without any addition or explanation. we [...]