yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Yesterday one of the major print media in Nigeria sought my opinion on the value of social media to business. This discussion is published today in the paper’s business page. I am happy that social media is beginning to show up in the radar of our business operations. But as we know the bandwagon effect [...]

Every wise brand today takes step toward building its knowledge base. This stored up knowledge will ensure its relevance tomorrow whether it is prospering today or otherwise. The impact of knowledge has been emphasized by The Bible when it says’ a wise man store up knowledge while a foolish man care less. An African adage [...]

Yesterday, I was speaking at an annual conference of a youth advocacy group I had the privilege of pioneering about a decade and half years ago. I actually led the group for three years before I committed the assignment to some other individuals who could steer its wheel of progress. This group today (which was [...]

In a recent professional roundtable with few colleagues, we were discussing issue that relates to emotional engagement with brands that can likely have meaningful impacts on brand’s success. Some were of the opinion technology plays a great role in brand’s objective achievement. While we all agreed on this, the point of argument arose when some [...]

Relationship is important to brand survival. Brand needs to build affinity with others to become truly successful. Humans are not created in isolation. This is a signal that shows that we all need others to move ahead. A person is four people away from a desired contact still holds true.  In my research, I have discovered [...]

Time flies so many people often say. But if time is properly invested, time does not fly but it is programmed to deliver dividend in the future. The Branding Gavel, this online forum clicks one year last week. In the past one year we have had a nice time meeting with great mind, exchanged views [...]

Anything worth doing is worth measuring. Brand virtual effort is not a mirage. It should be measured. Talking of measurement, many are of the opinion that virtual effort is much more difficult than the traditional media activities. We must remember that when there is a new trend, possibility of measurement may seem overwhelming but that [...]

Trust is becoming a scarce commodity in this season;  building brand profitability through trust must now be an integral part of any brand strategy if brand must make reasonable profit. Top executives of many brands can no longer be trusted and this has affected the confidence stakeholders have in many of the brands.  Many brands’ [...]

Many things have been said about DNA. Wilipedia defines DNA as ‘Deoxyribonucleic acid (DNA) is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms and some viruses. The main role of DNA molecules is the long-term storage of information. DNA is often compared to a [...]

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]