yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Today is the beginning of the last weekend in September 09. So I just thought of sending out a warning signal to those who have labored so hard to work on their personal brands till now.Building a skyscraper takes months of laboring, hard work, designing as well as inputs from many professionals. Interestingly when it [...]

This is a special report on the recently held 2009 Social Entreprise Reports and Awards.The Brand Gavel celebrates the achievement of a visionary organization. Happy reading. This year Social Enterprise Reports and Awards-SERA- has come and gone. But its effects are still there for brands to learn from. This year edition was tagged: ‘Making the [...]

Auditing is more of an accounting term. It is associated with review, check, inspection, appraisal and assessment. Over time every profession adopts this term to check efficiency or otherwise of their systems, professionals. It is common today to hear personnel audit, store audit etc. As brand begins to grow, it will be needful to conduct [...]

This is the second and concluding part of the earlier post on this topic. Enjoy it. 1. Absence of too much technicalities: Most active communities do not make it mandatory for members to learn new software before they can participate in discussion, before expressing their opinions. I have come across few communities which I really [...]

In one my previous  posts I did mention that ROI now has multifaceted meanings and implications for brands, either personal or corporate. In that said post, I did not give full detail on what each meant. In this piece I intend to make further clarification on how brand owner, drivers can enhance their brands’ returns [...]

Today, the advent of new political structures, paradigm as well as evolution of media, advancement in technology has motivated every brand to step up its games. The single ability to be recognized as a global brand player often jacks up the intangible value of a brand. Today coca cola tops the list of most valuable [...]

As a passionate branding strategist, communicator I sometimes comes up as a prophet of doom to some. This is because part of the trade prerequisite is the ability to see the end, at least to some extent, from the beginning. This helps and serves as  a great skill. In one of my oldest posts, I [...]

  When it comes to professional jargons, each industry has a ton. Branding has its own which often confuses non-initiates. Jargons are peculiar to people who share common views either as professionals or tribes. Niche is an offshoot word from French which means ‘position, slot, and place’. In French it can be translated as nest, [...]

Everything has a pack. The human spirit, soul has a pack called physical body. The pack serves as a container. Inside the pack is where we usually have the content. The content of a pack may sometimes not be visible but that does not mean the content is not as important. It is just that [...]

Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but an oversight by the strategists. In a recent article by Chris Helle, Chris maintained [...]