yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Today is Valentine day. A day dedicated to show love. Interestingly the concept has been corrupted because people now use today for commerce as well as opportunity to  take advantage of their love ones. The story of Saint Valentine, around which the ritual is associated, has nothing to do with buying and selling. Saint Valentine [...]

To establish a premium brand-personal or corporate-in any niche is not an easy job but it is achievable. The first thing to do is to match delivery of expectation beyond what is available as well as manage the experience exceptionally. Consistency is also important. Consistency does not imply rigid attachment to old ways that are [...]