yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media is now part of us. As we know, social media is not all about social networking sites. There are professional platforms like Lindedin. There is also video sharing tool like Tumbril, Youtube. We also have photo sharing platform like Flickr. Not to forget also are micro-blogging and blogging platforms like twitter, BlogSpot and [...]

 Last weekend I was at The Nigerian Bar Association, Ibadan Oyo state Nigeria meeting. I had the privilege of speaking to lawyers, some of whom have being practicing for decades as well as young ones. Social media is affecting the dynamics of the way we all operate either as business owner, individual or professional. Interestingly, [...]

Yesterday, I was speaking at an annual conference of a youth advocacy group I had the privilege of pioneering about a decade and half years ago. I actually led the group for three years before I committed the assignment to some other individuals who could steer its wheel of progress. This group today (which was [...]

In one of my previous articles here I did mention that most of our brands efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that changes are taking place from unexpected sources. The non-profits are taking the bull [...]

Engagement has become a buzz word now. It is built on trust plus positive perception. We are no longer in the old landscape where customer satisfaction rules. We are now in a new landscape where that is the minimum requirement. Value acceleration is the order of the day. The new landscape has fused marketing with [...]