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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
	<lastBuildDate>Tue, 07 Feb 2012 15:48:45 +0000</lastBuildDate>
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		<title>Brand Communication: How to avoid silent destruction of the brand</title>
		<link>http://yinkaolaito.com/2012/02/brand-communication-how-to-avoid-silent-destruction-of-the-brand/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-communication-how-to-avoid-silent-destruction-of-the-brand/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:46:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and etiquette]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand appearance]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Social Media and governance]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3384</guid>
		<description><![CDATA[Everything a brand engages in communicates. Whether brand acknowledges this or not is not important, it is afact. Brands like human often send wrong signal to its audience without knowing. We should never forget people have a right to interpret brand’s attitude based on their own perception. When a brand ignores every known and logical [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Brand positioning: 5 pillars that help</title>
		<link>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 11:46:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand research]]></category>
		<category><![CDATA[Niche marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3382</guid>
		<description><![CDATA[Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand Marketing: When you must increase profit with little cost.</title>
		<link>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:16:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and bottomline increase]]></category>
		<category><![CDATA[Brand marketing and profit]]></category>
		<category><![CDATA[Brand marketing ROI]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3380</guid>
		<description><![CDATA[The main idea of marketing is the reconciliation/negotiation of possibilities of a company and customers’ desire in order to appease both sides. Every marketing initiative is a process and not an event. If this is not true then you may be running towards bankruptcy.  We live in an interesting age and time. People say nothing [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Brand Communication: Can you differentiate your crowd?</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:17:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand managemenet]]></category>
		<category><![CDATA[brand promotion]]></category>
		<category><![CDATA[Community and shared value]]></category>
		<category><![CDATA[Community engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3377</guid>
		<description><![CDATA[Knowledge about brand is unending. It is only a foolish person who says he knows it all. Today, I am able to confirm I do not know as I ought to know. We have been working hard on convincing ourselves on a better way to enlighten a friend who feels with thousands of followers, he [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to enhance brand engagement with brand platform</title>
		<link>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:23:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's pillar]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and mission statement]]></category>
		<category><![CDATA[Brand engagemenet]]></category>
		<category><![CDATA[brand's promise]]></category>
		<category><![CDATA[Brand's vale]]></category>
		<category><![CDATA[Brand's value]]></category>
		<category><![CDATA[brand'spersonality]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3375</guid>
		<description><![CDATA[Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand Communication: How to avoid death trap</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-how-to-avoid-death-trap/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-how-to-avoid-death-trap/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 22:00:01 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand development and changes]]></category>
		<category><![CDATA[Future of a brand]]></category>
		<category><![CDATA[Kodak and bankruptcy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand development and changes]]></category>
		<category><![CDATA[Brands and innovation]]></category>
		<category><![CDATA[Kodak and changes]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3369</guid>
		<description><![CDATA[A brand’s life, like that of human is full of dynamics. Not obeying these dynamics as at when due makes life worthless. It is no longer news the great brand-Kodak, is gone and never to remain relevant again. The hand writing on the wall was obvious for this former strong analog film brand. It had [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-communication-how-to-avoid-death-trap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online communication: Why your strategy fails</title>
		<link>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/</link>
		<comments>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:17:03 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[e-community management]]></category>
		<category><![CDATA[E-relationship building]]></category>
		<category><![CDATA[e-strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and online audience management]]></category>
		<category><![CDATA[Brand communication online]]></category>
		<category><![CDATA[E-relationship Management]]></category>
		<category><![CDATA[Social media Communication strategy. E-strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3363</guid>
		<description><![CDATA[Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to develop strategy that guarantees victory in crisis</title>
		<link>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:48:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand re-engineering]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Crisis management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3358</guid>
		<description><![CDATA[Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand communication: when trust is violated</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 12:13:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leadership]]></category>
		<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and listening]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand in crisis]]></category>
		<category><![CDATA[brand re-engineering]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and audience management]]></category>
		<category><![CDATA[brand and communicationm. brand loyalty]]></category>
		<category><![CDATA[Brand and trust]]></category>
		<category><![CDATA[Nigeria leadership and fuel subsidy]]></category>
		<category><![CDATA[Trust as social capital]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3346</guid>
		<description><![CDATA[Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How feelings affect the equation</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:28:06 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[How brand's feelings affect its fortune]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand's feeling]]></category>
		<category><![CDATA[Brand's perception]]></category>
		<category><![CDATA[How feeling affects brand's fortune]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3334</guid>
		<description><![CDATA[Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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