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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Brand transparency: Yahoo CEO  fired!</title>
		<link>http://yinkaolaito.com/2012/05/brand-transparency-yahoo-ceo-is-fired/</link>
		<comments>http://yinkaolaito.com/2012/05/brand-transparency-yahoo-ceo-is-fired/#comments</comments>
		<pubDate>Tue, 15 May 2012 12:24:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand culture]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Stott Thompson]]></category>
		<category><![CDATA[Yahoo CEO]]></category>
		<category><![CDATA[Brand Authencity]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand Transparency]]></category>
		<category><![CDATA[Scott Thompson]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3441</guid>
		<description><![CDATA[It is no longer news, Scott Thompson, Yahoo CEO has been relieved of his appointment. This has further confirmed my fear about the age we now live. Nothing is hidden anymore. One may blame the role played by Third Point group~ a part owner of Yahoo, for being a whistle blower but we must not [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/brand-transparency-yahoo-ceo-is-fired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter: my 7 hot and smoking truths for success</title>
		<link>http://yinkaolaito.com/2012/05/twitter-my-7-hot-and-smoking-truths-for-success/</link>
		<comments>http://yinkaolaito.com/2012/05/twitter-my-7-hot-and-smoking-truths-for-success/#comments</comments>
		<pubDate>Tue, 08 May 2012 09:07:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[active listening]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and listening]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand and listening]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Online media advantage]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter lessons]]></category>
		<category><![CDATA[Twitter value]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3439</guid>
		<description><![CDATA[Much has been said about Twitter. Some see it as the best thing that could have happened to them, their  businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious  to do. Whatever angle you take, you may not be [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/twitter-my-7-hot-and-smoking-truths-for-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media Success: impact of external links</title>
		<link>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/</link>
		<comments>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/#comments</comments>
		<pubDate>Mon, 07 May 2012 08:28:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Africa and Social media use]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[External link value. SEO]]></category>
		<category><![CDATA[Online influencers]]></category>
		<category><![CDATA[Social media Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3436</guid>
		<description><![CDATA[I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/05/social-media-success-impact-of-external-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 vital steps to customer service re-engineering</title>
		<link>http://yinkaolaito.com/2012/04/5-vital-steps-to-customer-service-re-engineering/</link>
		<comments>http://yinkaolaito.com/2012/04/5-vital-steps-to-customer-service-re-engineering/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 12:19:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer experience Management]]></category>
		<category><![CDATA[customer service re-engineering]]></category>
		<category><![CDATA[Custometr service]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3433</guid>
		<description><![CDATA[The kind of experience customers have with any brand today will dictate the next action tomorrow. Each time customer service is properly executed a brand gains loyalty, visibility and strong advocacy. Anyone (brand) who continues to maltreat customers today should not forget there is always a next time. The brand may be lucky to have [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/04/5-vital-steps-to-customer-service-re-engineering/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebecca Malope brand: Talent, Dedication and Persistence factor</title>
		<link>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/</link>
		<comments>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:59:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Rebecca Malope]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[South Africa Gospel Artise]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand dedication]]></category>
		<category><![CDATA[Personal Branding Development]]></category>
		<category><![CDATA[South Africa Artiste]]></category>
		<category><![CDATA[South Africa Queen of Gospel]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3430</guid>
		<description><![CDATA[As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom.  Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/04/rebecca-malope-brand-talent-dedication-and-persistence-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Brand success:  Impact of  time and chance</title>
		<link>http://yinkaolaito.com/2012/04/brand-success-does-time-and-chance-have-any-role/</link>
		<comments>http://yinkaolaito.com/2012/04/brand-success-does-time-and-chance-have-any-role/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 12:22:03 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[AfricaForbes Magazine]]></category>
		<category><![CDATA[brand acceptability]]></category>
		<category><![CDATA[Brand and ROI]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[brand success]]></category>
		<category><![CDATA[ForbesAfrica]]></category>
		<category><![CDATA[Online media and brand's success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3425</guid>
		<description><![CDATA[Brand success hinges on several factors. There is strategy factor, market forces and time element.  Not to forget also, there is the key role of management and other brand stakeholders. Brand success requires a village mentality to really blossom. While time is considered to be of great essence, can we actually say chance or what [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/04/brand-success-does-time-and-chance-have-any-role/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Basic steps to rule your market</title>
		<link>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/</link>
		<comments>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 08:50:31 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[active listening]]></category>
		<category><![CDATA[African leadership]]></category>
		<category><![CDATA[Brand and etiquette]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand and visison]]></category>
		<category><![CDATA[Brand credibility]]></category>
		<category><![CDATA[brand efficiency]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Market leadership]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3423</guid>
		<description><![CDATA[As we know, developing great products or services and marketing strategies with heavy budget do not guarantee success. To be successful, a unique market to be dominated by you must be carved first. It is also wisdom to create barriers that will not be easy for the competitor to scale if the brand must continue [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/basic-steps-to-rule-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How to avoid disaster</title>
		<link>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/</link>
		<comments>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:33:13 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and its stakeholders]]></category>
		<category><![CDATA[Brand communication crisis]]></category>
		<category><![CDATA[Brand communication strategy]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Communication process and procedure]]></category>
		<category><![CDATA[Communication strategy]]></category>
		<category><![CDATA[effective Communication strategy]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3419</guid>
		<description><![CDATA[Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/brand-communication-how-to-avoid-disaster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 routes to marketplace irrelevance</title>
		<link>http://yinkaolaito.com/2012/03/6-routes-to-marketplace-irrelevance/</link>
		<comments>http://yinkaolaito.com/2012/03/6-routes-to-marketplace-irrelevance/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 08:17:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand consistency]]></category>
		<category><![CDATA[Brand irrelance]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand failure]]></category>
		<category><![CDATA[Brand inconsistency]]></category>
		<category><![CDATA[Brand irrelevance]]></category>
		<category><![CDATA[Causes of Brand Failure]]></category>
		<category><![CDATA[Market dynamics]]></category>
		<category><![CDATA[market forces]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3414</guid>
		<description><![CDATA[Marketplace is made up of several dynamics. Brand’s sustainability and relevance is hinged on its ability to understand and work with these dynamics while it last. A Nigerian adage captures this well when it states ‘because the future does not look exactly like today is the reason why the soothsayer consults his oracle every five [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/6-routes-to-marketplace-irrelevance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 major factors that make social marketing successful</title>
		<link>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/</link>
		<comments>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 11:07:02 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media and governance]]></category>
		<category><![CDATA[Social media and leadership]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Digital Marketing Success]]></category>
		<category><![CDATA[Pillars of successful Social Marketing]]></category>
		<category><![CDATA[Social Media marketing Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3411</guid>
		<description><![CDATA[Even though social marketing has become part of the jargons we need to learn, mastering the skills that count for success is still an issue with many professionals. Like a fish out of water struggling for survival, many digital marketers are struggling hard to outdo others without basic understanding of the terrain or what really [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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