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Yinka Olaito

8 May 2017 0 Comments Read 843 Times

How to maximize Values in Your Personal brand: Book review

Personal Branding has become a veritable tool in the age we live in. No serious professional should shy away from strategic activities which can lead to its correct positioning in the market space. Those who do ignore this advice do so at ?their own detriment. There is no valid excuse today as we have internet/technology […]

28 April 2017 0 Comments Read 6211 Times

Personal Insecurity and Executive brand sustainability: Book review

Life has its varied dimension which affects brand sustainability and success.Personal insecurity comes in different shades: fear, bravado, low and high self esteem. Irrespective, personal insecurity is a two edge sword. For every leader, leadership position or brand, there is always an associated fear, risk. When properly managed, it can be a motivator but when […]

26 April 2017 0 Comments Read 1261 Times

Nestle Nigeria: ‘Flesh Marketing in a growing up’ product?

If our information is correct, Nestle Nigeria, maker of Milo, will soon come out with a disruptive campaign for its food drink product: Milo. The campaign as claimed by the Agency (Tonydoo visual) behind it has the slogan ‘the future champions are now grown’. A concept calling for a change in mindset with regards to […]

27 March 2017 0 Comments Read 7816 Times

Bassey, Big Brother Nigeria and Brand Positioning

Big Brother Nigeria popularly known as Big Brother Naija is a reality show with lots of drama and funny housemates. Our focus here though is not on the intrigue or relevance of the reality show but on how ?to protect and position your brand irrespective of the environmental challenges and dirty politics around the brand. […]

3 March 2017 0 Comments Read 1011 Times

Beware! Social tools can cost you your career: A case study

Social tools like social networking, professional networking, blogging and micro blogging tools are great. They make communication and relationship building so easy in our today?s world. They have transformed the way we build relationship and carry out our advocacy and campaign management amongst many communication routes available today. But as great as they are, casual […]

2 February 2017 0 Comments Read 5920 Times

Content Management and digital communication conference in Lagos

Nigeria Bloggers and Online Writers? forum in Conjunction with Michael Sage Digital Institute is putting together a Content Management and digital communication tool use for corporate and non profit organizations in Lagos this February. This conference has become is essential today in Nigeria as the world is moving towards digitalization in every sphere?. A backbone […]

29 January 2017 0 Comments Read 6543 Times

Big Brother Nigeria 2017, 33 Strategies of War and…

Big Brother Nigeria 2017 is going to be a week today. Despite the controversy surrounding a reality game show named after Nigeria, with huge advert and sponsors coming from Nigeria soil while the show is holding in South Africa. The show seems to be moving on with 12 housemates: Bally, Biola, coco ice, Tboss, Kemen, […]

26 January 2017 0 Comments Read 3889 Times

5 web content publishing productivity frustration secrets

With web content creation effort and productivity there is a thin line. Efforts and activities are not the same. Tried as much as you can, being on the wrong road will not lead you anywhere. Believe me, I have been doing this for over a decade and I can say I have an idea of […]

22 January 2017 0 Comments Read 938 Times

5 myths about website/Web blog ownership, online Publishing but…

Having a website or a weblog or being a Publisher online today is the buzzword. No one wants to be left behind. Everyone wants to be involved or take advantage of the opportunity for visibility that Internet provides. At the individual, ?small and medium scale level everyone who can is trying to say something. Others […]

17 January 2017 0 Comments Read 5947 Times

What digital story tellers & brand journalists can learn from one another?

Digital storytelling and brand Journalism look like troublesome words for some. It becomes more puzzling when everyone, business irrespective of its degree is compelled to be involved. Some have said since they are not journalist, how will they be able to act the part of a journalist like one. To this group only journalist plus […]