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Yinka Olaito

26 April 2017 0 Comments Read 1135 Times

Nestle Nigeria: ‘Flesh Marketing in a growing up’ product?


If our information is correct, Nestle Nigeria, maker of Milo, will soon come out with a disruptive campaign for its food drink product: Milo. The campaign as claimed by the Agency (Tonydoo visual) behind it has the slogan ‘the future champions are now grown’. A concept calling for a change in mindset with regards to […]

27 March 2017 0 Comments Read 7755 Times

Bassey, Big Brother Nigeria and Brand Positioning


Big Brother Nigeria popularly known as Big Brother Naija is a reality show with lots of drama and funny housemates. Our focus here though is not on the intrigue or relevance of the reality show but on how ?to protect and position your brand irrespective of the environmental challenges and dirty politics around the brand. […]

3 March 2017 0 Comments Read 960 Times

Beware! Social tools can cost you your career: A case study


Social tools like social networking, professional networking, blogging and micro blogging tools are great. They make communication and relationship building so easy in our today?s world. They have transformed the way we build relationship and carry out our advocacy and campaign management amongst many communication routes available today. But as great as they are, casual […]

2 February 2017 0 Comments Read 5860 Times

Content Management and digital communication conference in Lagos


Nigeria Bloggers and Online Writers? forum in Conjunction with Michael Sage Digital Institute is putting together a Content Management and digital communication tool use for corporate and non profit organizations in Lagos this February. This conference has become is essential today in Nigeria as the world is moving towards digitalization in every sphere?. A backbone […]

29 January 2017 0 Comments Read 6481 Times

Big Brother Nigeria 2017, 33 Strategies of War and…


Big Brother Nigeria 2017 is going to be a week today. Despite the controversy surrounding a reality game show named after Nigeria, with huge advert and sponsors coming from Nigeria soil while the show is holding in South Africa. The show seems to be moving on with 12 housemates: Bally, Biola, coco ice, Tboss, Kemen, […]

26 January 2017 0 Comments Read 3840 Times

5 web content publishing productivity frustration secrets


With web content creation effort and productivity there is a thin line. Efforts and activities are not the same. Tried as much as you can, being on the wrong road will not lead you anywhere. Believe me, I have been doing this for over a decade and I can say I have an idea of […]

22 January 2017 0 Comments Read 885 Times

5 myths about website/Web blog ownership, online Publishing but…


Having a website or a weblog or being a Publisher online today is the buzzword. No one wants to be left behind. Everyone wants to be involved or take advantage of the opportunity for visibility that Internet provides. At the individual, ?small and medium scale level everyone who can is trying to say something. Others […]

17 January 2017 0 Comments Read 5907 Times

What digital story tellers & brand journalists can learn from one another?


Digital storytelling and brand Journalism look like troublesome words for some. It becomes more puzzling when everyone, business irrespective of its degree is compelled to be involved. Some have said since they are not journalist, how will they be able to act the part of a journalist like one. To this group only journalist plus […]

13 January 2017 0 Comments Read 1202 Times

Generation Z, your business success, Communication strategy and…


Are companies and business and communication strategists keeping an eye on Generation Z? We love generation X and Y. Lots of researches had been done on these two generations of buyers, workers, family members as well as individual. But the growing numbers of Generation Z calls for a good concern. According to this ?Generation Z […]

11 January 2017 0 Comments Read 4349 Times

Identity and Attention economy: Are you still awake?


Identity and attention revolution/economy as many has termed the age we find ourselves today is a time to be strategic with actions. We must be deliberate and work on every detail. Knowing how to dot you ?t? and ?I? will help your brand and name. No one needs to tell you this. The reason is […]