yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Social media use in Africa or elsewhere is no longer a fad but a revolution. Those who are still hoping it will fade away must wake up to the reality. In most developing nations-African countries inclusive, the snail- speed approach to the use of social media is becoming a great concern. While the advanced nations [...]

Those who have the mastery of any trade never joke with continuous innovation. At the base of every innovation is curiosity, seeing the possibility and calculated risk taking. Without innovation the future of any brand is not guaranteed. Brand communicators need to come to term with changing communication needs of the present generation. Delighting and [...]

Social Media in Nigeria and in Africa still remains largely at the infancy stage. We must acknowledge the level of its development across African countries varies. This may be due to availability of technology, awareness, internet accessibility and bandwidth issues in various countries.  As the leading voice in Nigeria( privileged to have  spearheaded the need [...]

I was having a conversation with someone yesterday around the former Libya Head of state. Gadafi as a brand comes across to several people in different feelings. Some believe the brand was misrepresented while there had been praises for him in few quarters.  Brand Gaddafi started well and achieved some major feats  other African Leaders [...]

In the course of  last week I had interaction with two brands. The two brands are within business to customer (popularly known as B2C) group. I must acknowledge  my interaction with these two brands differ. While I provided service to one, I was a recipient of the other brand’s services. As a service provider to [...]

Every living being has its own challenges. Brands too are living entities. They breathe like normal human being. Brand communication challenges will always be part of brand’s cycle. Knowing this early will help brand custodians and communicators to be proactive instead of being reactive. The good thing about challenges though is that it keeps the [...]

Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing [...]

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]

Platform 9.0 is  a yearly  event put together by one of Nigeria’s leading Non-Profits named The Platform. This outfit is    led by  Poju Oyemade. This year event was  tagged ‘Enterprise and Governance’. The event brought together local and international expert speakers selected to examine impact of governance on enterprise. The event also examined the [...]