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Yinka Olaito

11 January 2017 0 Comments Read 4372 Times

Identity and Attention economy: Are you still awake?


Identity and attention revolution/economy as many has termed the age we find ourselves today is a time to be strategic with actions. We must be deliberate and work on every detail. Knowing how to dot you ?t? and ?I? will help your brand and name. No one needs to tell you this. The reason is […]

9 January 2017 0 Comments Read 614 Times

Economy of attention: should media houses take back seat or…


It was Lanham who started the conversation around this topic when it comes to branding and associated management of services offered. Then many others joined the conversation in arguing for or against its impact and what becomes the fortune of ?an average brand. We understand when it comes to consumer or audience, we know a […]

5 January 2017 0 Comments Read 5045 Times

Reengineer, rethink and be a king of a different jungle


We are already in 2017. Brand Survival will require different strategy if it must ?make a heavy headway in this uncertain economy. Economy of most Countries especially ours is beating an uncomfortable drum for every individual and corporate organizations. Everyone is trying to survive and stay afloat irrespective. There have been casualities and you really […]

8 September 2016 0 Comments Read 1087 Times

New Media Use Challenges for Executive Brand: Bayo Onanuga ‘ s Case Study


Our world today has a lot of dynamism. Everything changes at the split of a second. A person is viewed from different perspectives. Every single individual now has ? multiple roles. A person functions at different level as the occasion demands. This is the reason why we must not forget the part we play at […]

30 August 2016 0 Comments Read 1120 Times

Mark Zuckerberg in Nigeria, the brand and the euphoria


Mark Zuckerberg is in Lagos Nigeria.  This is his first trip to sub Sahara Africa is no longer news.  The big deal behind this euphoria of his coming to Nigeria has created is that the itinerary was not made public as it would have been expected of a billionaire of his status. I imagined a […]

3 August 2016 0 Comments Read 973 Times

CEO’s words as bomb? RCCG’s General Overseer’s Case Study


People say there are things that cannot be recovered.  Time, when wasted, words, when spoken. There are people who say a lot of rubbish and people never paid attention and there are people when they sneezed it is immediately amplified beyond normal especially in this hyper connected world. Watch your back is a great advice […]

6 July 2016 1 Comment Read 1485 Times

Private Schools and the need for strong communication unit: Cayley College Case study


We live in a dynamic time. Only ignorant people overlook the need for strong communication unit in their establishments. The level of ignorance is so high in this space. Check which department is least funded if it is established at all. Check which department’s staff are laid off as soon as there is economic downturn. […]

13 May 2016 1 Comment Read 1532 Times

David Cameron unpresidential gaffe: Case study/Public relations Implication


David Cameron, The United Kingdom Prime Minister, is known for tact and high sense of diplomacy. But three days ago In a pre event meeting with the Queen of England, a build up towards London Anti-Corruption summit which will end today, David Cameron was having a private conversation with others and he unwittingly made unsavoury […]

15 April 2016 0 Comments Read 1169 Times

Here are the 6 factors that affect your online engagement strategy


Engagement is the current buzzword since the advent of social communication tools, albeit technology. While engagement is essential before, today, its impact has gone beyond the roof. No serious communication or marketing/sales person can neglect social communication tools. Even leaders who can not build strong support and high engagement virility around the company’s objective, vision […]

4 February 2016 0 Comments Read 2474 Times

How to communicate with power and presence

How to communicate effectively, how to communicate with authority, power and presence, communication techniques

One major error we have seen many are making in life is that they are overlooking the importance of communication. Many often paid a lot to get required hard skills in their trade and ignore the most vital element of success. The few that are smarter, so to say, like Politician, successful business wo/men, understand […]