31 March 2011 5 Comments

Social media investment:How to make informed decision


Social media offers individuals, brands and marketer technology platform where group of people working together for a common goal can interact. When we examine social media as a platform it allows people and brand to interact online within different avenues, meeting points among many other names it may assume. Despite late adoption of the social […]

20 February 2009 2 Comments

When adverts become wasteful.


I have watched with dismay how millions of Naira have been wasted on adverts by brands because of the erroneous believe that adverts alone is the buzz word to get into limelight. My heart aches when I see small business start getting involved in the rat race instead of using other avenues that can achieve same […]

19 January 2009 2 Comments

Brand advertisement:what will you do?


Half the money I spend on advertising is wasted. Now if I only know which half-John Wannamaker Advertising consumes huge budget and yet it is often does not have tangible ROI. It focus most times is not to generate sales. So why invest in it or not? Like marketing, brand advertising is to create awareness, expose […]