2 August 2014 4 Comments

Online crisis: 5 things you must guard against, case study of GTBank Nigeria


Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason if we do allow. Many communication experts who had been there can attest to this. That is […]

9 February 2012 0 Comments

Facilitating audience engagement and bonding: KLM’s ‘Meet and Seat’


Real audience engagement and bonding is a vital tool for brand success. I am constantly being fascinated by opportunities offered by social Media to brand. Social Media is an elastic rope; it keeps expanding based on the horizon of the brand custodians and communicators.  Those who see possibilities will keep experimenting while brand communicators with […]