17 September 2014 0 Comments

Wake Up, It’s Social Age:What Nigeria electricity Distribution Companies must know


The social age is the most revolutionized age. It  is one with lots of disruptions.  It calls for change in approach. It demolishes the old command structure where customers will have to take it or live it. If through monopoly  or other forms of regulations,your brand seems to be enjoying this chain of command, please […]

9 February 2012 0 Comments

Facilitating audience engagement and bonding: KLM’s ‘Meet and Seat’


Real audience engagement and bonding is a vital tool for brand success. I am constantly being fascinated by opportunities offered by social Media to brand. Social Media is an elastic rope; it keeps expanding based on the horizon of the brand custodians and communicators.  Those who see possibilities will keep experimenting while brand communicators with […]