10 October 2012 7 Comments

Social Media and National (Brand) Image


Those who thought Social media use in Nigeria or elsewhere has not come into the mainstream will have to reconsider their opinions. The implication of this is huge for brands (personal, product, corporate and National). Planning and engaging traditional media alone in this age is tantamount to media malpractices. That is just the simple truth. […]

25 April 2011 7 Comments

Brand and online visibility:five great routes


It is no longer news that Social Media helps businesses generate better connections with target audiences and creates awareness, leads generation which in due course improves ROI. Brand visibility today is non-negotiable business strategy. The world is now a tab away. Those who think staying in a local physical terrain and remaining there is the […]