13 September 2012 9 Comments

Impact of Social proof on target decision

As an individual, my focus when it comes to anything in life is inclined towards quality over quantity. When it comes to Social marketing, I still have not changed this perception but event surrounding success in social media platforms is probably making me to do a rethink. That does not mean I am throwing caution […]

26 August 2012 5 Comments

Brand communication: 4 crucial factors that breed engagement

Those who understand how to make much impact with their brands will never joke with its communication and marketing strategies. Minus vision, these two pillars are the rock upon which the brand stands. They dictate brand’s well-being and state of health. If these two factors are missing, the brand’s affliction becomes terminal. It is just […]

23 February 2012 0 Comments

Brand story: 5 techniques for crafting a compelling one

Everyone one has a story. Without one, there is no future. The reason why stories are important is because they help us understand the world and our place in the scheme of things. Therefore a true brand story illustrates where a brand is coming from, what it had faced with lessons, experience that resonate with […]

5 May 2011 6 Comments

Brand communication: touching right spot with social media

The revolution in commuication tools is encouraging  all-comers affairs. No serious brand has cogent reason today if it fails to reach and bond with its stakeholders. The low barriers to social media tools are enough encouragement for any brand. But as much as this is true, many brand custodians believe that they can just wake […]