yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Everything a brand engages in communicates. Whether brand acknowledges this or not is not important, it is afact. Brands like human often send wrong signal to its audience without knowing. We should never forget people have a right to interpret brand’s attitude based on their own perception. When a brand ignores every known and logical [...]

A brand’s life, like that of human is full of dynamics. Not obeying these dynamics as at when due makes life worthless. It is no longer news the great brand-Kodak, is gone and never to remain relevant again. The hand writing on the wall was obvious for this former strong analog film brand. It had [...]

Brand monitoring is no longer new to serious minded brands. The difference here is the degree of response to the need. Brands need to monitor brand’s name and equity across platforms. Our casual observations showed that many still continue to think along the line which believe not much damage can be done without brand monitoring. [...]

Change is the most constant thing is an ageless cliché. As much as this statement seems to be reality, many brands have continued to behave as this is not true. Though everyone (brands inclusive) all lay claim to the fact that we are not change resistance, our actions and attitude betray us. Because brand’s action [...]

Recently someone asked me ‘what is the position of attitude in personal branding?’ Like in every sphere of life, attitude carries the highest mark. It is 100%. You either have it or lose it. Attitude is the foundation of personal branding. If you do no have right attitude you cannot fake it. No one can [...]