25 September 2014 0 Comments

Online activities: 7 ways to avoid foul play


Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]

4 July 2012 9 Comments

Brand marketing: How effective Customer support helps a storage firm


There are several ways to communicate brand’s value and attract target customers. Depending on the market or industry a brand operates, it is expedient to see customer as more than an individual. Many brands have used product quality while others use nearness and access to sales people as a bait to attract new potentials. No […]

26 June 2012 6 Comments

Brand Communication: 6 ways to destroy a brand’s DNA


Brand communication is one of the essential ways to build a successful and leading brand. If a brand has the solid foundation in vision and sound strategy but lacks necessary communication tactic that can help in strengthening its position among the competitors hope of survival is almost gone. Coming to what is DNA. The biological […]

25 November 2010 13 Comments

Brand building lessons from ‘I Can Do Bad All By Myself’


All of us remember our childhood. If not for anything but for the story times we enjoyed-either at school or with our parent.  At the end of each story, we would be asked to list the moral lessons. Even though I am not a fan of movies, but each new opportunity I have to watch […]