5 September 2011 4 Comments

How to engage the right audience/target


For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are concentrated on pleasing every tom and harry. At the end, they often waste their energies and resources on a wild chase. Two […]

19 August 2011 16 Comments

Managing brand crisis with finesse


Brand crisis may neither be pleasurable nor desirable but they do occur. Any wise brand or institution needs to prepare for crisis of all forms. While there are some crises that are preventable, some come naturally and need lots of strategic designs to curb. Many brands and institutions never remain the same after a crisis. […]

15 August 2011 11 Comments

Digital communication: Starting point to stardom


Digital communication is no longer an issue of if brands want to; it is more of how to do it well. Digital communications today offer valuable opportunities which brands can use to prospect, connect and build valuable relationship with potential and actual consumers. The major advantage associated with digital marketing is its fast and cost […]

13 August 2011 8 Comments

Hot changes Social Media brings to brands


The twenty years run of changes in web capabilities have brought a lot of changes to the way brands operate. The new changes are often seen in customer service management, stakeholder interface, interaction and relationship building. No brand can pretend to be spared. Most fortune 500 today understands the impact of social media. Most them […]

1 August 2011 16 Comments

How To make targets lifetime star advocates


Brands thrive just because there are consumers of what the brands’ offer. Without brand consumers no brand will exist. It has also be proven no brand survives just having a one time buyer  but having  depth of relationship which transcend just one night stands. Brand custodians know it is easier to maintain a happy customer […]

28 July 2011 24 Comments

Brand communication and Social Media lessons from ‘The 3 Idiots’


Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by […]

25 July 2011 88 Comments

Brand Influence or Popularity: Which camp are you?


We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and […]

14 July 2011 8 Comments

Audience Engagement: why your efforts suck


 We live in an age and time when strong audience engagement is vital. Audience engagement speaks volume when commitment is required from all the stakeholders. The varied numbers of social networking sites are not helping the matter for most brands. To some, if our audience are scattered, where do we begin from is a constant […]

13 July 2011 2 Comments

How feedback aids brand loyalty


Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the […]

12 July 2011 18 Comments

Brand Communication: How to get best result from inputs


Times are changing fast. Brand communication professionals around the world and Africa are discovering the old ways would not work again. What makes the matter worse today is that it appears all spaces are taken. The best way to do it for some is to narrow down from mass market to unique niche or to […]