13 October 2014 0 Comments

7 ways to enjoy stellar engagement with stakeholders


Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]

25 September 2014 0 Comments

Online activities: 7 ways to avoid foul play


Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]

25 November 2010 13 Comments

Brand building lessons from ‘I Can Do Bad All By Myself’


All of us remember our childhood. If not for anything but for the story times we enjoyed-either at school or with our parent.  At the end of each story, we would be asked to list the moral lessons. Even though I am not a fan of movies, but each new opportunity I have to watch […]